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Hidden Behind Beautiful Figures

2011/7/7 9:49:00 8

June 30th, China

clothing

The Association officially released the list of top 100 garment enterprises in 2010.

Among them, the top ten top 100 enterprises, including YOUNGOR, Bosideng, Hay Lan, Zhejiang Semir, Shanghai, Metersbonwe, Lu Tai, Shan Shan, groom, and Shandong Nanshan, are the top ten top 100 companies, including YOUNGOR, red beans, Hai Lan, Bosideng, Shanghai, Metersbonwe, Qingdao, Jimmy, Shanghai, Shandong, Ruyi and Zhejiang Semir. The top ten top 100 companies, including Shenzhen Mass Phil, an Zheng fashion group, Beijing love, Shenzhen guris, Ray Tibor, BOS frog, blonde Rabbi, Vigna S, China, and winner of the market.

According to statistics, the top 100 enterprises in China's clothing industry "product sales revenue" totaled 323 billion 705 million yuan, an increase of 31.88% over the same period last year, and the total number of hundred enterprises totaled 30 billion 901 million yuan, an increase of 50.75% compared with the same period last year.

Profit margin

The average sales profit of 100 enterprises reached 12.93%, 7.92 percentage points higher than the average level of Enterprises above designated size.

"These data can not reflect the survival situation of most of the small and medium-sized enterprises. For these 3 top 100 list, we can not misread the huge hidden troubles behind China's clothing industry because of the beautiful data."

After announces the three top 100 list, Chen Dehu, vice president of China clothing association, told reporters calmly.

According to the principle of "participation by members and voluntary declaration", the selection of the three indexes of product sales revenue, total profit and sales profit rate are sorted.

There are 143 enterprises in the country, including 41 in Zhejiang, 24 in Jiangsu, 18 in Shandong, 13 in Guangdong, 10 in Fujian, 8 in Shanghai, 4 in Beijing and Hunan, 3 in Hebei, 2 in 3, 1, 3, 3, 3, and 3.

Of the top companies, 27 were the first time to list, accounting for 18.75% of all listed companies.

From the comparison of top 100 enterprises in garment industry in 2010 and 2005, there are three characteristics:

First, 2010.

index

The year-on-year growth rate is much higher than the compound growth rate of 2005~2010 years, and the total profit growth is obviously larger than the increase of sales revenue.

Secondly, the top ten top 100 enterprises have great potential for development.

"Through data analysis, we can easily find that more and more resource elements are concentrated on large and good enterprises."

Chen Dehu said.

In the list, the composite growth rates of the first 10 enterprises were 3, 17.5%, 26.02% and 12% respectively, while the eleventh to fiftieth enterprises were slightly lower than the first 10 enterprises although the annual compound growth rate was up.

Finally, large scale enterprises have been increasing year after year, leading brands.

The number of enterprises whose sales income exceeded 3 billion yuan increased from 7 in 2005 to 26 in 2010, of which 5 were over 10 billion yuan, and the total profit of enterprises exceeding 200 million yuan increased from 12 in 2005 to 35 in 2010. Among them, there were 6 enterprises with 1 billion yuan; 10 sales in 2010 were over 20%, and the former ones were more than those in the former. Most of them were men's wear, women's wear, children's wear and underwear brand enterprises.

On the list of top 100 sales margins, a group of fashion brands came to the top. This shows that some women's clothing brand enterprises, guided by pattern innovation, have found the direction of development with brand as the core and value growth as the goal, highlighting the role of brand contribution rate in the operation of enterprises.

Feng Dehu explains.

In order to understand in time

First half year

The real situation of the industry, in recent days, the top executives of the China clothing association have gone deep into various garment industrial clusters to conduct research.

"Although the data released by the industry in the first half of the year are" red flag flying ", a considerable part of the actual situation of SMEs can be described as" miserable. "

In the two industry clusters I visited, Bosideng, the big down clothing industry, raised 30% salary by the end of last year, and raised 10% earlier this year.

Many small and medium business owners have reflected that the increase in wage costs is not a very exaggerated figure in the industry because of the general increase in the cost of employment. 40%

In addition, the price increase of raw materials, which started in the second half of last year, has also occupied many profit margins of processing enterprises, which resulted in inadequate start-up of many garment enterprises compared with earlier years.

The impact of this series of factors has been reflected in this year's Canton Fair: only a short list and a strong wait-and-see atmosphere.

Feng Dehu said, "therefore, how to judge the real operation of the industry, we need to further improve the hundred statistical models."