Italy Shoe Industry Usher In A New Market Recovery

Italy shoe industry recovery this year, facing the impact from the Asian footwear industry, what is the competitiveness of the Italy shoemaking industry?

This year's footwear industry in Italy has gone from recession in the past few years.

Despite the rapid development of the footwear industry in mainland China in the past ten years, it has made a great impact on some small and medium-sized manufacturers in Europe and the United States, and some manufacturers of low price shoes. However, it has little impact on most manufacturers of medium and high class shoes in Italy.

Because their competition is not in the same position.

The factory price of high-end shoes in Italy is mainly Euro 100-300, while the shoes exported by China are generally less than 20 euros, and the value difference is 8-15 times. The difference in value is different from that in the market.

This group of people is either about the trend, the fancy, the personality, or the benefits, the wearable and the economy.

The high and medium priced products in Italy are mainly targeted at high-income people in developed countries and regions such as Europe, America, the Middle East, Japan and South Korea. These people focus on fashion, taste and texture, and have strong recognition of the brand's feelings. Therefore, consumer prices will not create a big obstacle for this group of people.

As a L.V handbag sells for 1000 euros compared with 1200 euros, sales will not have much impact. This group of consumers does not care about price and cares about their feelings, so the shoe industry in Italy is aiming at

In view of this positioning, in fact, this is not a very large number of market, the requirement is personality and differentiation, and this is precisely the advantage of the footwear industry in Italy.

Most of the shoemaking industry in Italy is small and medium sized enterprises, with a total number of 30-100 people, which can achieve very high flexibility. Both the number of orders and special production requirements can meet the needs of customers. On the contrary, most export oriented enterprises in Asia are relatively large in scale and are less flexible in meeting customers' needs.

Reaction speed: another characteristic of small and medium-sized enterprises is

Technology leader: Italy footwear industry workers earn 5-10 times as much as the Asian region, and their products sell at the same price. So they will not feel enormous pressure. At the same time, they pay great attention to the progress of technology, constantly communicate with the shoe machine industry, and provide more efficient products by the shoe machine industry to enhance productivity, so as to achieve the goal of reducing costs.

For example, our Rink system (Group production mode) and JIT system (lean production mode) are very popular in Italy. Taking last year's SIMAC Italy Bologna international shoe machine exhibition as an example, the high-tech CNC machine occupied more than fifty percent of the exhibition area. The products involved in leather making, shoemaking, making last, middle sole, bottom manufacturing, mold, heel, decoration, hardware accessories and other related aspects, and greatly improved the production efficiency in the same production time. For example, in the computer cutting middle part: a double head computer leather cutting machine in Italy can produce 1000 pairs of women's shoes in 12 hours, and the efficiency is 5-8 times that of manual cutting.

A midsole molding line can produce 10000 pairs of midsole by one person for 8 hours, which is equal to the production efficiency of 15-25 people in the country, while the belt automatic production line can produce 10000 belts by 4 people for 8 hours, which is 5-8 times that of our domestic counterparts.

The new products produced by the top manufacturers of the front and back manufacturers not only make the shoes perfect, but also produce more than 20-40 times the efficiency of hand climbing shoes. The high speed setting system can shorten the leather shoes from 40 hours to 3-4 minutes in the past. Through continuous technological innovation, the footwear industry in Italy has strong competitiveness in the overall technology and equipment.

Excellence: to win the choice of people with the most discerning eyes in the world, products need continuous improvement and improvement.

There are many machine tools in Italy to make the products better, such as sole massage machines, laminating and pressing machines, large end milling machines, computer folding machines, shoe folding machines, etc., which are basically useless in China, because they can be used by hand to achieve very close results. But the shoe manufacturers in Italy regard these small needs as a major event, and use their creativity to design machines so that the quality of products is better and better.

Creative design style: Italy.

Most of the enterprises in Italy are leading the market by product development. They combine various kinds of fashion elements to create one after another exquisite product through full of artistic imagination and exquisite shoemaking technology.

Although information pmission is fast now, as Italy designers say, "good things are always behind!"

Rich sources of materials: Italy is leading the world footwear industry with technology and creativity. Another important resource for its success is the rich source of shoe materials.

A large number of shoe manufacturers will introduce very distinctive shoe materials every quarter. They are interrelated from shoe last, leather, heel, sole, molding base, hardware buckle, shoe processing, footwear chemical industry, sewing technology and so on.

Many designers in Italy can create an endless stream of high-quality goods through rich material sources and abundant imagination. This condition, however, does not have this advantage no matter from the effectiveness and timeliness of communication.

High coordination: Despite the short working hours of European workers, their working efficiency is quite high. There is a very high degree of coordination between the shoemaking industry and the shoe matching industry. They try to make use of the computer network and high-tech production means to achieve the perfect combination of speed and quality.

A shoe factory only needs more than an hour to develop a shoe last. It only takes more than ten minutes to make a matching midsole, and to make a matching outsole. It only takes more than an hour to cut from the big film to the big end. The shoe design is almost all designed with 3D shoe design software. The 2D version is only less than an hour to the real leather model cutting. When the product is complete, the designer will design a shoe to sample production for more than two hours.

Transfer production cost reduction: with the development of Eastern Europe and the economic development in North Africa, the footwear industry in Italy has also made full use of the convenience of the geographical environment to pfer some production processes to the Eastern Europe and North Africa (less than four hours away from the aircraft). The wages of some Chinese workers in North Africa need only 1 euros / day. After processing the vamp or shoe material and accessories, it can be pported back to Italy, assembled in Italy, and then sold on the "MADE IN ITALY", and then sold to the whole world, and it can still maintain a higher profit level.

The footwear industry in Italy has the reputation of "shoemaking Kingdoms" with the above competitive advantages. Compared with the footwear industry in China, there will be huge room for development for this purpose. Our footwear industry should take this as a mirror, enhance technological research and development capabilities, and satisfy customers and create demand.