"The West Is Not Bright, And The East Is Bright".

terminal

Sell up. "

When Internet users buy shoes products online, they are often hypnotized by massive information on the Internet, such as sleepwalking. What you want them to do, you only need to issue "clear instructions", they often subconsciously do "do it right"!

Consumer

的距离?如何实现互动营销?可能就差“门道”这一“点”!在“门外”拼命敲是没用的，关键是要敲到“点”子上，譬如“门铃”按钮上的那一“点”!阻碍你远行的可能不是前面的高山，更可能是鞋里的一粒“沙”子!如果你还醒着，那么，想想看，耐克的“想做就做”，比起李宁曾经的“一切皆有可能”来，有何大不同呢?如果从“精神”层面来分析，你会倍觉李宁的广告语更具“精神号召力”，更“大气”!但是，现在李宁的广告语却变成了“让改变发生”，因为李宁历经十年的磨砺，总算搞懂了耐克的“想做就做”的“动销力”!李宁经营团队的洞察力!虽然十年有点“久”，但是找到路永远不嫌晚!唯一不太确定的是李宁的“明确指令”是否真的能让消费者“行动”起来，如果还停留在“表面”的“好听”，而没有诱发下意识的“动作”，那就属于“表面的胜利”

Now!

footwear industry

There is a classic saying, "choice is more important than hard work", but it is not important to "work hard" after "choosing".

If "choice" determines the way forward, then "effort" will determine the pace of progress.

Therefore, continuous "effort" may be more important after the right choice.

The selection of products is a choice for shoe dealers to decide whether to succeed or not. But after successful selection, market operation is more critical, so successful distribution is all about product sales.

Especially in the increasingly serious homogenization of products today, the dynamic marketing of footwear brands is also showing a fierce phenomenon.

Although the strength of brands needs to accumulate over a long period of time, a steady and steady marketing campaign can take root in the consumer's mind.

But every day, "a little bit" has great influence on the establishment and dissemination of brand image by shoe companies.

Therefore, we hope that because of this "point", we can "point out" the "golden fingers" and do not seek to achieve the goal of turning stones into gold.