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Environmental Marketing Creates A New Mode Of Shoe Enterprise Terminal Experience

2011/10/7 8:42:00 45

How does China's marketing come into being? If another question is asked in the US, "how did the US marketing come into being?" people will say you are sick - they are born in a marketing environment.

There is no doubt that marketing is everywhere, and the importance of marketing is obvious.

But in the current market, there are various kinds of brilliant.

Marketing

In the means, how should the enterprise be in this field?

market

Environmental marketing is undoubtedly one of the ways to solve the problem.

According to the exact information, this marketing method is also gradually deepening to the terminal layout of the market, especially in the field of shoes.

Investment environment to create new space for brand operation

As the name suggests, the role of environmental marketing in shoe business investment is not to be underestimated.

Merchants are

Shoe enterprises

One of the key links in the business process is the only way for shoe companies to push their products to the market.

One of the most important means is to invest in advertising.

Including TV advertising, professional industry magazine advertising, highway antiaircraft artillery advertising and so on.

These are the environmental marketing means, through the media environment, let dealers feel the strength and brand strength of shoes enterprises, and attract them to join shoes enterprises.

In addition, shoe salesmen meet with distributors. The venue for the meeting can be shoe companies, offices, factories, or shoe companies, showing the size, equipment, office conditions and corporate culture theories of the shoe companies to dealers.

In short, we must shake the dealers, fully feel the environmental culture of shoes enterprises, and recognize the environmental culture of shoe enterprises, so as to join the shoe enterprises.

Therefore, shoe manufacturers should pay attention to create a good business environment.

Sales environment to create a new experiential terminal

In the sales of storefront, the storefront is the final window for consumers.

The overall design style of storefront, the display of storefront goods, the culture of store brand publicity, the clothing and service attitude of the shop guide, are all the factors of the storefront environment, and become the factors that consumers choose to buy products.

Here is an example of a shoe store.

Shoe brand stores are like people's faces. They should be concise and generous.

Color should not be too complicated or frivolous.

It is necessary to show the idea conveyed by the brand; the LOGO of the door cannot be too complicated and complicated to remember; the color of the door and the color of the LOGO should be strong enough to make people notice.

I saw LOGO at a glance.

Store promotional materials should be coordinated with color as far as possible, and match with store style.

The shopping guide is clean and the color of the clothing matches the image of the store.

All work is to create an excellent brand environment. Consumers can see the storefront can be attracted, in the storefront can deeply feel the culture of the enterprise, the enthusiastic service of the shopping guide, under such circumstances, how can consumers not buy products?

To sum up, the footwear industry is currently in a complex market environment, and is constantly affected and restricted by the environment.

Based on this, shoe enterprises should go deep into the terminal market of footwear industry according to their own brand positioning, and combine the characteristics of the overall marketing environment of the current industry, so as to timely control the trend of development and change of marketing environment, which is the key to success or failure of shoe enterprise marketing or operation.