Children's Wear Market Is Becoming More And More Mature &Nbsp; Quanzhou Enterprises Try Water "Light Company".

With the growing maturity of children's products market, the "light company" has sprouted quietly in recent years in Quanzhou, Fujian. Besides the brand of wing Gao, many brands of children's shoes, such as Hornets and ABC, have also outsourced production lines. At the same time, the brand of children's shoes put more energy into product research and development.

In the view of children's shoes brand, the operation of light company after integrating resources will be a rapid expansion of product capacity and upgrading. brand An important mode of value. Compared with the operation of private capital, the operation of "light company" is more inclined to the construction of core competitiveness.

Similar to sports brands, children's shoe brands can't be supported by only one product category. Children's shoes brand has a wide range of products -- children's shoes, children's wear, children's schoolbags and so on. This requires children's shoes not only to keep an eye on children's shoes, but also to children's products.

But the reality is that children's shoes are limited to the bottleneck of the production line. Because of limited capacity, Children's shoes The brand can not produce children's shoes at the same time and produce a large number of other children's products. The brand of children's shoes is always "walking on one foot". On the other hand, the market demand for children's products is still growing. If the children's shoes brand wants to get higher profits, they must invest in new production lines, which requires a lot of money and time.

Faced with this situation, children's shoes brands such as evergreen and bumblebee began to gradually outsource production lines, integrate resources and try "light company" business mode. Children's shoes enterprises outsource their heavy assets (production lines and factory buildings), and enterprises only export light assets such as brand, process management and product development, integrate resources, make use of limited funds and earn more profits, and "Light Companies" quietly sprout in the capital of brands.

In the current children's products market, consumers pay more attention to the diversity and prominence of children's shoes brand products, and more care about whether children's shoes have their intrinsic value. Many children's shoes brand leaders also realized that outsourcing of production lines and integration of production resources should focus on brand promotion and product research and development. But there are also doubts about the brand of children's shoes for such a "light company".

Yu Fei, a brand marketing expert, believes that the "light company" is the brand's own market. Marketing Ability requirements are high. At the same time, if the enterprises want to integrate production resources to develop light assets through outsourcing production lines, the brand must identify the market position and build a good team to succeed.