The Largest Sporting Goods Store In France Is About To Open In.

It may be a coincidence that the "global second" is coming to Xiamen to open a shop. When the new French President Sarkozy visited China and vigorously promoted the economic and trade cooperation between France and China, the French Decathlon group, the world's top 500 parent company, ranked first in Europe and ranked second in the world in sports products retailing industry, has also announced news of its expansion in China, and Xiamen is also in the new round of chain store expansion.

This year, Liu Zhixin, general manager of Decathlon Xiamen procurement branch, has just made an explicit interview with reporters yesterday: Decathlon will open a sports goods store in Xiamen for thousands of square meters.

Xiamen stores have been planning and selecting sites. "Decathlon's development in China is a microcosm of the development of French enterprises in China. We are developing very fast in China."

Liu Zhixin told reporters that the French government and French enterprises are increasingly paying attention to economic and trade exchanges with China. The new president of France, Sarkozy, visited China shortly after he took office. This is enough to show the importance of France to China.

China is also the fastest growing market for Decathlon's global business.

With the promotion of the quality of life and the promotion of the Olympic spirit, more and more sports brand stores and sporting goods stores have entered Xiamen. Liu Zhixin said: "the sporting goods market in Xiamen has great potential. Decathlon Xiamen store has entered the planning and site selection stage."

Reporters learned that the industry in Xiamen has been widely rumored that "Decathlon is working with a large commercial real estate project in Xiamen now to discuss cooperation" message, this view, this rumor is not groundless.

According to Liu Zhixin, Decathlon has opened 14 chain sports brand stores in China's Shanghai, Shenzhen and other cities. Besides selling 9 series sports brands, there are 50% other sports brands such as Adidas and Nike.

Purchasing branch is located in Xiamen, Liu Zhixin also told reporters that in fact, before planning Xiamen Decathlon sporting goods store, Decathlon group had already set up a "procurement office" in Xiamen in 2003, specializing in purchasing sports goods in Fujian and entering Decathlon's global retail system sales.

At present, Fujian has 18 sunglasses, tennis products, bicycle tires, sportswear and other supplies enterprises, and has become a supplier of Decathlon.

Decathlon's procurement business in Fujian province has been growing at a rate of 50% per year, and it is expected to exceed 30 million euros this year, with an average of 120 million yuan per supplier.

Due to the rapid growth of business, the office has been officially upgraded to "France dragon sporting goods (Shenzhen) Co., Ltd. Xiamen branch".

Sporting goods stores are expected to be the biggest reporter in Xiamen. Currently, sporting goods in Xiamen mainly exist in the form of "exclusive stores", such as Zhongshan Road, Jordan, Lining and other specialty stores, which also sell sportswear, shoes and hats, ball games and other related sporting goods, but they are not large in scale.

Only a few points can be regarded as "sporting goods shopping center", such as "sports 100" on the ground floor of Minghui square, and "sports goods area" in department stores such as Lai Ya department store.

Liu Zhixin said that Decathlon's sporting goods chain stores in China usually range from 2000 to 12000 square meters, which is equivalent to a medium-sized "mart Mart" store.

Decathlon will operate sporting goods like supermarkets, and all products will be subdivided according to their functional uses. For example, "the same is for sports shoes, but we will never put them together."

Therefore, the industry expects Decathlon to open the largest sporting goods shop in Xiamen, which is bound to have a huge impact on the sporting goods market in Xiamen.