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Data Collection Skills Before Sales

2011/10/17 12:49:00 29

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1. stores get market overall

data

Good place

The stores almost gathered the main consumption varieties of the market, which can be said to be miniature.

Market vane

It's market information.

Gather together

Place.

The collection of data in the store can be investigated by such three types of people:

(1) promoters

You can send someone to apply for the store.

Promoters

Take the internal route so as to contact and close the relationship with the salesperson, cabinet leader, finance, warehouse and other personnel. It is easy to collect in the name of gossip, company inventory, check royalty and so on.

(2) storekeeper

In general, the status of these custodians is not very high in the stores, but they actually have the exact amount of actual stock, inventory, returns and so on.

It is easy to collect data with these people.

(3) cashier

Store cashiers are generally equipped with one or two cashiers, and each cashier is basically the same.

Therefore, with a little calculation, we can get the general practice at each stage of the store.

Sales status

。

2. decrypt competitors' data

shortcut

(1) advertising agency

Each competitor has several advertising companies that have good or long-term cooperation. The advertising company's business personnel can easily access the branch managers and some internal documents of the competitive brand, which can be used as an accurate and fast source of information.

(2) two or three level distributors

There will always be one or two closely related two or three tier distributors in the branches of the manufacturers, and the relevant two or three market distributors may know earlier about the market trend.

Business personnel pay more attention to these special customers when they visit, and they can also get some opponents' information.

(3) pport, storage and handling companies

Competitors, whether directly or to dealers, are essential for warehousing, pportation, loading and unloading.

In general, warehousing and pportation companies do not care about keeping confidential data of customers' storage and pportation. Some even hang in offices.

It's easy to enter competitors in the name of library.

storage and pportation

Warehouse, as long as we look at the goods to the delivery record card, all data easily arrived.

(4) print shop

The branch offices of various manufacturers will basically have a designated printing shop.

In order to save time, larger printing and duplication work, or some complicated graphic form production, you will get these print shops.

Get closer to the owner of the print shop and get the information from the waste paper stack easily.