Footwear B2C Force Professional Construction Of &Nbsp; Development Trend Is Full.
Footwear belongs to
consumables
Every Chinese average buys 2-3 pairs of shoes every year. So how big is the market space of China's footwear B2C? It is predicted that the total retail sales of China's footwear market will be 400 billion yuan. At present, online sales account for only 2-3% of the whole market scale. If China's online sale reaches the level of the United States and Japan and South Korea in 5 years, online sales will take up the whole zero.
Total sales
10%, there will be a market of 40 billion yuan.
There is no doubt that footwear has become the third after 3C and clothing.
Vertical field
。
Moreover, like other commercial B2C stores, footwear B2C also has many advantages such as rich category, low quality, and more professional services. However, the semi standardized characteristics of footwear have raised higher requirements for the service quality of B2C mall.
It is true that shoes have sizes, but the standard sizes of different manufacturers may be slightly different. Moreover, consumers especially emphasize the comfort of shoes, and comfort is not standardized. Therefore, the replacement rate of shoes is obviously higher than that of other standardized products. This is also the main reason for the late emergence of footwear electronic commerce.
In view of this, the footwear B2C mall can only make up for the non standardization of products by continuously improving services, so as to avoid consumers' concerns.
It is worth mentioning that, at present, the online shopping habits of domestic consumers are still cultivated by Taobao. Low price is the first place, which will undoubtedly make domestic footwear that tries to learn the high standard service mode of electricity supplier.
B2C website
At the beginning, it was faced with enormous pressure of profit, and the integrity system and logistics system were not mature enough. In general, the reality of "imitation" was extremely difficult.
But even so, the websites show a perfect attitude towards the perfect service of overseas predecessors.
Therefore, the development trend of domestic footwear B2C is still very high.
Abundant
。
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