Sports Shoes Enterprise Alligator Brand Marketing Public Relations Department

2011/10/24 17:25:00 32

Footwear Enterprise Alligator Set Up Brand Marketing Public Relations Department

Yesterday, reporters learned that

Alligator

The group is forming a new team, brand marketing department.

According to Lin Jiancheng, President of the alligator group, the alligator leisure fashion clothing market has just started this year, in order to quickly enter the fiercely competitive market.

High-end market

The group must make full efforts in R & D, design and brand, and make breakthroughs in marketing techniques.

"The establishment of the brand marketing public relations department is to change existing ones.

Marketing mode

Take advantage of the brand of the alligator shoes and clothing, and quickly occupy the market.

Lin Jiancheng said that the competition is too intense now. In the field of clothing, it still needs a certain amount of time to precipitate and brand precipitation. Therefore, as a new force, alligator can no longer wait for customers to arrive by sitting and selling.

In this regard, Lin Jian Cheng, for example, just like Amway, when all sales staff think the market is huge and can do something, the market will really be opened.

Lin Jiancheng said that the brand marketing department of alligator is to build the market with the latest and closest approach to customers, such as door-to-door visits, door-to-door services, and so on. First, form a set of marketing methods, and slowly occupy one.

field

And then continue to copy this model to the national market.

Of course, this kind of

marketing

It will be hard work, but alligator is working out a salary system to encourage this new team to grow and mature quickly.