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The 18 Housing Fair Yesterday Came To A Close, &Nbsp. Popularity And Turnover Were All Low.

2011/10/25 14:35:00 27

18 Housing Fair Curtain Popularity Turnover Low

The number of visitors was 280 thousand, and 129 units were sold, with an area of 12073 square meters.

Deal

The sum is 261 million 550 thousand yuan.

Yesterday, the eighteenth real estate exposition in Zhejiang Province, with all the data being the last few achievements, came to a close in a miserable situation.


Rare buyers in the field


The organizing committee has statistics for 4 days.

Exhibition

During the period, a total of 280 thousand visitors were received, which has been in the same period for 5 years.

Housing Fair

The lowest point.

Visitors to local residents, home-based consumers, the field buyers are basically extinct.


The Housing Fair is known as a great event in the property market. Outsiders have been occupying heavy weight.

Before the housing fair, the Wenzhou, Taizhou and other places of the big bus, often bring strong popularity for the exhibition.

But this year, those foreign guests who speak with a foreign accent are not able to see them anymore.


The reason is, on the one hand, the policy of restricting the purchase of loans has blocked the threshold of foreigners entering the property market in Hangzhou; on the other hand, due to monetary tightening policy, the real economy of private enterprises in a large number of provinces has been affected, and the capital chain tension has also affected the purchasing power of the real estate market.


Only 113 sets of commercial housing pactions


In the four day housing fair, the total turnover of 129 sets, the paction area of 12073 square meters, the paction amount of 261 million 550 thousand yuan.

In addition, there are 3254 sets of purchase intention registered, generally speaking, consumers are more rational, and the market participants are mainly rigid demand.


Among them, 113 sets of commercial housing pactions, the paction area of 10688 square meters, the paction amount of 231 million 470 thousand yuan.

This data is also at the bottom of previous housing fair.

The total number of commercial housing pactions below 90 square meters was 75, accounting for 66.4% of the total number of pactions.


Second hand housing pactions are not ideal, 4 days traded 16 sets, the paction area of 1385 square meters, the paction amount of 30 million 80 thousand yuan.

The result is a bit bleak.


"A lot of pactions at the housing fair are unlikely. If you want to increase sales, you still have to look at the product itself and price positioning."

A developer said, many exhibitors for the housing fair expectations do not seem to be too high, they pay more attention to their products and brand display.

In the light market, developers will devote more energy to long-term strategy, not just an opportunity like the housing fair.


Housing prices will fall.


According to the statistics of the housing fair, the housing price of commercial housing has adjusted to a certain extent, the average price of the rough housing is 15200 yuan / square meter, the average price of the hardcover repair room is 33100 yuan / square meter, and the price difference in different regions is obvious.


It is worth mentioning that many exhibitors obviously do not have great expectations for this housing fair. The exhibition layout is uneventful. Obviously, there is not much in mind. Developers are also choosing the most practical way to attract buyers, especially the special rooms and discount rooms, when buyers are most concerned about the trend of house prices.

At the entrance of the booth, a large display board is written on the top of the booth, with the words "straight down", "preferential" and "preferential", which undoubtedly become the most important marketing means for the developer.


Buyers still wait and see


Compared with developers eager to sell, buyers are very relaxed.


"I just came around this time to see if there was a particularly suitable house."

Property buyers Xiao Liu told reporters, he said, from the current situation, the next house prices may drop, he will continue to wait and see.


"You see, the current home buyers are much more leisurely and less anxious, and selling houses now is getting more and more difficult."

A developer reluctantly said.


See more lively, less sincere people, is clearly the common property buyers.

Wang Xuhui, general manager of Hangzhou thousand lucky Real Estate Agency Co., Ltd. frankly said: "now very sincere customers can be described rarely."

He believes that the market downturn may continue.

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