Analysis Of The Current Situation Of Children'S Wear Brand Development In China

Nowadays, many enterprises will take a look at the country.

Nowadays, when many companies are looking at the domestic children's wear brand market, many people feel that the golden age of domestic children's wear brands is coming. However, nowadays, the brand of children's wear has always had a large market share in the industry. The enterprises represented by the widely distributed and Zhejiang schools have been emerging from ten years ago.

Children's wear has a brief analysis of the following three points on the domestic children's wear brand.

China now has nearly 300 million children, and it will increase more than 10 million newborn babies every year.

With the gradual loosening of the second child birth policy, it will be a general trend to usher in the baby boom in the coming years.

The number of children's clothing brands in China is about more than 6000.

With the movement, "the Anta" and "XTEP" rely on their capital advantage to attack the domestic children's clothing brand. This indicates that after the foreign brands and adult wear brands enter the domestic children's wear brand industry, the capital market has begun to enter the domestic children's wear brand industry.

Needless to say, competition in our children's clothing brand market will further intensify, opportunities and challenges coexist.

China's children's wear industry has the production base of four provinces in Guangdong, Zhejiang, Fujian and Hubei. It has a complete industrial chain, and the domestic children's clothing brands, on the whole, the Guangdong plate has won the lead by product design and production advantages.

In addition, Shanghai, Beijing and Shenzhen also have some children's wear brands, mainly based on brand export and brand operation.

The main brands of children's clothing in China are: pig, barbell, tinkling cat, rabbit *, Barbara, Shan Shan, children, red, yellow, blue, red dragonfly, Pepe Bea Bea, Beingmate, ABC, red kid, click tick, Anta KIDS, XTEP KIDS, melon, taro, Panxi, little play leather, Royal treasure, Hawai, Parker, the Garfield, Ordos children's wear, Bobbi doll, good boy, Li Yingfang, JEEP children's wear, ANN, JOJO, Lulu Bei, black cat sheriff, etc.

3, the competition situation of dumbbell type brand in children's clothing market in China.

China's Beijing, Shanghai and other tier cities children's clothing brand accounted for a relatively large, reaching more than 60%, and the price is not comparable with the domestic children's clothing brand, comparable to adult clothing.

The brand competitiveness of domestic children's clothing is generally weak, and wholesale accounts for more than 70% of the market share. Only 10% of children's clothing brands play a brand banner in domestic children's clothing brands, and those who can compete with foreign brands are more rare.

There is a serious polarization in the domestic children's clothing brand industry, that is, the "dumbbell" competition that people often talk about.

One is that foreign brands occupy a large number of high-end domestic children's wear brand market resources, the other is domestic enterprises with low value-added products to fill the domestic children's clothing brand mass market, the domestic children's wear brand voice is very weak, and expect the emergence of strong brands.

The current development situation of children's wear brands in China should not be underestimated. When we grasp the opportunities, we need to understand the problems existing in the domestic children's wear brands. The dumbbell competition is the most important problem that hinders the sustainable and healthy development of children's wear brands in China. Therefore, the children's clothing brand in the analysis of the children's clothing brand in the future, the domestic children's clothing enterprises should take the establishment of the independent brand of their own business as their mission, and strive for the national brand.