Home >

The Export Volume Of Quanzhou Shoes Is Up To &Nbsp, Which Accounts For Half Of Fujian's Footwear Exports.

2011/10/26 13:59:00 14

Come from

Quanzhou

According to the data of the inspection and Quarantine Bureau, from January 2011 to September, the Quanzhou inspection and Quarantine Bureau inspected 65078 batches, 449 million pairs of exports and 2 billion 517 million dollars worth of exports, and exports reached the highest level in history.

Exports accounted for nearly half of Fujian's exports of footwear, of which the list of sports shoes exported to Dongguan, Guangdong was the second place in the country, further consolidating the status of Quanzhou world sports shoes as the main production base.

Set up outstanding achievements overseas

According to the briefing, the growth of footwear exports in Quanzhou has benefited from

open up

The international market is increasing.

At present, there are more than 30 shoemaking enterprises in Quanzhou and international famous brands to establish the relationship of production and marketing alliance. Many footwear enterprises in Quanzhou, such as XTEP, Anta and PEAK, set up business organizations and stores in more than 20 countries and regions such as the United States, Russia and Southeast Asia.

At the same time, by participating in the Canton Fair and famous footwear fairs both at home and abroad, enterprises have opened up the international market in many ways, actively taking diversified development paths, and actively developing Russian, South Asian, South American and African markets on the basis of consolidating the European, American and Japanese markets and expanding the market of Southeast Asia and Hong Kong, Macao and Taiwan. The sales market has now spread throughout more than 80 countries and regions around the world.

The maximum unit price is US $39.

Another deep reason is that the export structure is from "quantity".

Gauge model

"Gradual" quality

Benefit type

Change.

In recent years, the implementation of brand strategy for footwear export in Quanzhou has seen substantial results.

By strengthening investment in science and technology, actively adjusting product mix, continuously improving the added value and technical content of products, changing from "quantity regulation model" to "quality benefit type", and enhancing the international competitiveness of enterprises.

At present, more than 200 export enterprises have been implementing and obtaining ISO9000, ISO14000 and eco textile certification. Some enterprises have obtained national metrological testing system certification, British SATRA certification and CQC product certification.

Among them, "PEAK", "XTEP", "Hongxing Erke" and "Alice" and other independent brands have stepped out of the country and embarked on an international tour. Each unit price is 1 times higher than the average price of the export, and the highest unit price is 39 dollars.

Core strengths remain unchanged in the short term

Some experts believe that although the global economy is in a turbulent and changeable era, and more EU countries are deeply affected by the debt crisis, the export advantages of labor-intensive industries still exist.

At the beginning of this month, Lu Peijun, deputy director of the Customs General Administration, introduced the foreign trade situation of the first three quarters. "Although China's foreign trade is facing a complex and severe situation, the core competitive advantage of China's footwear industry will not change much in the near future.

China will continue to consolidate its position as the world's largest exporter and the second largest importer.

In addition, the two criteria of "footwear fitness evaluation method" and "evaluation method of footwear motion control capability", which were recently chaired by Fujian entry-exit inspection and Quarantine Bureau, were approved by the Ministry of industry and information technology and the China footwear Standardization Committee on 18 March.

Comfortable and functional development technology is the key technology in the international footwear industry, and footwear fitness and motion control capabilities are also important technical components.

Professionals said that the two standards reached the international advanced level, higher than the existing standards in Europe and the United States.

The introduction of standards will help enhance the competitiveness of Quanzhou's footwear exports.