Samsonite And Design Master Will Join Hands Again.

In London November 27, 2007, Samsonite, the world's leading travel bag brand, formally announced its joint efforts with the internationally renowned fashion designer Viktor & Rolf to build a luxurious and luxurious travel bag, accessories and soft case series in the spring of 2009.

The series is named "Samsonite Black Label by Viktor& Rolf series".

Under the Samonite's honorable product line Samsonite Black Label.

With the worldwide advertising and public relations activities, the "Samsonite Black Label by Viktor& Rolf series" will be officially launched in the autumn of 2008 and will be launched in the spring of 2009. This series will follow the Viktor and Rolf style of fashion design which has always been beyond imagination and bold and innovative, so that the global high quality travellers can experience the extraordinary creativity of these two talented designers at the first time.

The designer, Viktor & Rolf, "Samsonite Black Label by Viktor& Rolf series" includes cosmetics boxes, boarding bags and travel satchel and other travel accessories. Combining Viktor & Rolf's unique style design and the 97 years of unrivalled exquisite workmanship, it will attract countless discerning, fashionable and stylish men and women travelers.

This series is expected to become another classic masterpiece after the Samsonite Black Label by Alexander McQueen series.

Since its birth in 2005, Samsonite Black Label has attracted thousands of fans around the world for its attention to personalization, style design and leading edge technology innovation.

Today, 57 Samsonite Black Label stores located in the fashion capital of the world have started selling X 'Lite, Vintage, Signat and the upcoming Weekend soft faced bags.

Viktor & Rolf said: "we are very excited to cooperate with an internationally famous brand with high reputation in technology and reputation.

We are delighted to be able to design a travel bag series for Samsonite to annotate travel ideas in a completely new way and meet individual needs of travelers.

Samsonite chairman and chief executive officer Marcello Bottoli said: "Samsonite appreciates Viktor & Rolf as the outstanding designer's unique perspective and outstanding talent.

We are very pleased to work with them to launch another brand new product for Samsonite Black Label. "

The products will be available at Samsonite Black Label stores, luxury goods stores and Samsonite global website (samsoniteblacklabel.com).

Viktor & Rolf introduction Viktor & Rolf is a model of combining fashion with art.

Since their first blockbuster debut at the Haute Couture fashion conference in Paris in 1998, they have been thriving in the fashion industry, often seen in fashion magazines, and are very popular with consumers.

Viktor Horsting and Rolf Snoeren met in the fashion design of Arnhem Academy of Art Arnhem art college.

In 90s, when they were successful in Paris due to their unique design, they began to design women's garments in 2000, and designed their logo "Monsieur" series of men's wear, shoes, silk products and glasses.

In 2003, the Paris Decorative Arts Center Association and the Paris fashion and textiles Museum invited Viktor & Rolf to hold an exclusive exhibition to celebrate its 10 years in fashion industry.

In 2005, Viktor & Rolf launched the first perfume "Flowerbomb", and then launched the "Antidote" male perfume in 2006.

Their first store opened in Milan in May 2005. It is a classic fashion salon and a completely subversive style design.

It is the perfect combination of classical and fashion, reality and fantasy that Viktor & Rolf has been recognized all over the world.