Shoes And Clothing Enterprises Go To E-Commerce To Reduce Costs

This year, the international market

It is reported that recently, e-commerce in shoes and clothing enterprises has sprung up, and traditional brand shoes and clothing enterprises have also accelerated the pace of developing e-commerce, expanding from "entity battlefield" to "virtual battlefield".

Shoes and clothing enterprises are also more suitable for the development of e-commerce, in which the quality of products is lighter, the volume is small, the pportation process is convenient and so on.

At the same time, through network retailing, the cost of channels has been reduced, and the price of shoes and clothing has been greatly reduced under the condition that the profit is unchanged.

"Shoes and clothing can be sold at retail outlets at a much lower price than that of stores and other offline outlets. This is mainly due to a series of extra charges such as admission fees, shelves fees, rent and so on."

An enterprise's market development director explains.

Strictly speaking, e-commerce is a long-term investment process, the consumer group it faces is very large, and is not limited by time and space, and this is the charm of e-commerce.

But in the actual operation process, there will be many problems, such as the credibility problem is the most outstanding.

Wu Weixuan, general manager of baseball shoe industry limited, said that the integrity of e-commerce has seriously affected the promotion of brands. Some counterfeit brands use low quality and low price operations to make online consumers have a "brand".

People in the industry say the shoe market is mainly based on the pace of fashion.