The Motive Force Of Knitting Industry Cluster Remains Unchanged.

In 2011, the internal and external environment of the entire textile industry was not satisfactory. The fate of the relatively concentrated clusters of SMEs was also widely concerned. It has been said that the development of the cluster economy has reached a bottleneck stage. According to the statistics of the China knitted Industrial Association, the overall performance is good. For example, the number of enterprises in Liaoning Liaoyuan socks industry started 335 in the first half of last year, compared with 229 in the same period last year, the number of 106 enterprises increased by 46.28%, the number of employment increased accordingly, and the output value increased from 1 billion 418 million yuan in the same period last year to 1 billion 418 million yuan. Shandong Jiaxiang is a famous city of gloves in China. The average number of employment increased from 257 to 295, and the value of export delivery increased from 655 million yuan to 698 million yuan, steadily rising. Li Zhen, Changshu, Jiangsu, China's most famous warp knitting Town, took the warp knitted fabric as its main business. Its main business income in 2011 1~7 months was 5 billion 168 million yuan, which was significantly higher than that of 4 billion 332 million yuan in the same period last year. Haining City, Zhejiang Province, is a famous Chinese warp knitting city. China The famous warp knitted town is characterized by its products, mainly made of warp knitted fabrics, and the total profit has risen from 228 million yuan to 332 million yuan, an increase of 45.61%. Zhu Tong Town, Jiangyin City, Jiangsu province mainly exported from knitted garments, and the value of export delivery increased from 2 billion 598 million yuan to 2 billion 788 million yuan.

Knitted products cover a wide range, involving three categories of clothing, household and industry. Most of the production centers are mainly characterized by their products, especially glove and socks, which appear to be small products in the lump economy area. As for fabrics and clothing, these seemingly large production clusters do not reflect the lack of development momentum or stagnation Not yet. From the current situation, enterprises in the cluster want to seek greater development, always need to recharge more power to increase power, from this level, the phenomenon of insufficient power exists. Just like to improve the efficiency of equipment and speed up, it is necessary to rebuild or update the motor. If the development of cluster is restricted, we should strengthen investment in technological progress, upgrade equipment and improve production efficiency.

The influence of industrial clusters also depends on the promotion of regional brands. Just as brand engineering requires quality, innovation, rapid response and social responsibility four systems as important support, the establishment of regional brand is also a systematic project. It also needs the support of these four components. The characteristics of the cluster are basically "one county, one industry, one town, one product". The cluster industry with special products as the theme should hold, hold, hold, and hold the "brand" of the regional brand. Then the mesh made of quality, innovation, quick response and social responsibility can be opened and stretched, and then linked together.

There are many creative measures to enhance the cluster's influence. The key lies in the understanding of brand value and the efforts and actions to enhance the value. As we all know, in recent years, Ma Qiao Town, a famous warp knitting town in China, has been building "warp knitting city and warp knitting town" in recent years. It has held many international warp knitting fashion design competitions and industrial forums for many years, and has invested tens of millions of yuan. It has made outstanding contributions to the promotion of regional brands and the development of warp knitting industry, and has achieved substantial results. Recently, China's famous socks town Zhejiang Province Zhuji The socks industry of Datang town is listed in the pilot area of Zhejiang international brand. The government will introduce a series of objectives, tasks and policies, and will have 53 million yuan of special support funds to stand up for the regional international brand building. Of course, big investment is an important guarantee to enhance the influence of regional brand, but it is not the only way.

At present, in the 32 knitting industry clusters that provide data in China, there are 14 large clusters with output value over ten billion yuan. The output value of 11 clusters is between 5 billion yuan and 10 billion yuan (medium), and 7 cluster output values are between 1 billion yuan and 5 billion yuan (small), forming one or two and three ladder teams, with obvious difference between them. Jimo, Shandong, is a famous knitting city in China. In 2010, its main business income reached 48 billion 700 million yuan, followed by the town of Datang, a famous Chinese socks town in Zhuji. Its main business income was 41 billion 900 million yuan, and Zhangcha street in Chancheng District, Foshan Province, China. Its main business income last year was around 40 billion yuan. It is not a big problem to have 3 or so 50 billion yuan clusters in the next few years, but to achieve a super large cluster of 100 billion yuan, it seems that the output value of the cluster in the top few needs to be doubled to achieve the expected goal. In the future, the cities where the villages and towns should be located should carry out the land between towns and towns across departments and across borders. integration In order to overcome the shortage of single township industrial land, we will replace the land available in law, scattered, remote, single and fragmented land from various towns and villages, obtain more complete land use indicators, and build intensive land use parks in the name of the city. The key is tax reform. Enterprises in the park can still include the taxes they need to pay into the original town tax revenue. If it is feasible, this will solve the problem of land shortage in a single township. Enterprises can expand production capacity, increase production and income, and increase the tax revenue of the original towns.