Garment Industry Adjustment Period Must Be Optimistic About Brand Men'S Clothing

The four quarter of 2011, international market Weak demand for textile and garment industry downstream, coupled with the pressure of domestic enterprises at the end of the year to meet the pressure of repayment of funds, and external competition by Southeast Asian countries with more price advantages, the pressure of SMEs in textile and garment industry has increased, and the overall prosperity of the industry is still at a low level. It is expected that textile and garment exports will continue this trend in the first quarter of 2012.

Looking forward to 2012, the textile and garment industry is now entering. Adjustment period But from the whole year, we continue to play a leading role in men's wear industry. The lower channel inventory, benefit from small and medium-sized cities consumption upgrading, the overall price increase of men's clothing products and the continuous improvement of leading companies in the design, fabric, service, store display and supply chain management, the growth of men's clothing is definitely higher.

From the results of the 2011 Annual Report on textile and garment enterprises to be released, there are few companies that can exceed expectations, while men's clothing companies basically meet expectations. The performance of casual wear companies is slightly lower than expected; textile manufacturing companies have poor demand for orders in the fourth quarter, and the price of cotton products has declined since the second half of 2011, and has basically stabilized. In the first quarter, manufacturing enterprises are off season. Order And whether cotton prices have improved.

We anticipate that the trend of textile and garment industry is somewhat similar to that in the first quarter of 2011. It is a good time window between 3 and April. The reason is that the current market is worried that the early spring festival results in poor retail data from 1 to February, and the March negative data are coming out, and the annual reports are beginning to be released, if the fundamentals are better. achievement A company with a higher certainty is expected to welcome the valuation repair. The 2012 autumn and winter ordering will be held in succession, which will have a positive impact on the industry. It is expected that the situation will be clearer in the second half of the year.