Battle For Endorsement: Domestic Shoe And Clothing Enterprises Are Selling Olive Branches To Jeremy Lin.
Jeremy Lin recently had an unstoppable whirlwind in NBA, and many people nicknamed him "Linsanity", the most popular one being "Lin Lai".
He is not like most Harvard students.
Suit
To enter Wall Street smoothly, we can say that creating business value is not inferior to any alumni.
After basketball, Jeremy Lin will soon emerge as a "fortune" Jeremy Lin.
If Yao Ming is a "white horse stock" with stable performance, Jeremy Lin is the star black horse stock.
domain name
Netizens rush quote 300 thousand
Jeremy Lin
The phonetic domain name has been snatch and been auctioned online.
It is understood that the domain name holder is a Guangdong man, the cost of 100 yuan.
At present, the latest quotation has exceeded 300 thousand yuan, and its price has soared more than three thousand times.
In addition, domain names such as "Jeremy-lin.com" have been registered, as well as websites that have started selling Jeremy Lin shirts, and also have domain names for sale.
But this is not the earliest registrar. Jeremy Lin's high school assistant coach, Andrew Slayton, registered Linsanity.com website a few years ago.
trademark
Jiangsu Advance bet on "Jeremy Lin"
It is reported that Jeremy Lin has paid $1625 in fees, and applied for "Linsanity" trademark in all types in February 14th in the United States.
Clothes & Accessories
The right to use includes underwear, toy doll, beverage and bags.
However, the outbreak of "Lin Lai madness" on trademarks seems not long enough. Two California businessmen have snatch the trademark "Linsanity".
One of them was Zhang Yanqing, 35 years old, who applied in February 7th. The other was Slayton, and the time was February 9th.
The two men still appeared a little late.
Two years ago, a sporting goods company in Wuxi, Jiangsu, applied for the "Jeremy Lin" trademark in China and registered it in August 7th last year.
Ms. Yu Min Jie, head of the company, revealed that the scope of registration includes clothing, shoes, hats, entertainment products, toys, sporting goods and so on.
The registration period is 10 years, that is, to 2021.
"At that time, when watching TV, I found that the Chinese players at Harvard University were excellent."
Yu Ming Jie said that registration is a bet. "Yao Ming was injured and then retired, and Yi Jianlian will definitely have a Chinese NBA player."
Yu Min Jie said that the price of the brand should not be less than 5 million.
She also revealed that "Jeremy Lin" basketball will soon be available.
Endorsement
Peak CEO went to New York to win over
There are also a lot of sponsors who stare at Jeremy Lin.
In February 16th this year, PEAK CEO Xu Zhihua personally led the team to New York, trying to "renew the leading edge" with him.
"After Yao Ming retired, we all wanted an Asian hero to take over."
Liu Xiang, head of PEAK's public relations department, said that when he was in Jeremy Lin's Harvard University, he was in contact with PEAK. "At that time, the broker recommended him, but later he failed to reach a contract for various reasons."
"There was no precedent for CEO to talk about contracts in advance."
Liu Xiang laughs.
It is understood that if PEAK signed a successful contract with Jeremy Lin, the endorsement fee would amount to US $4 million.
In addition to PEAK, Lining, Anta, 361 and other enterprises also came to Jeremy Lin to throw Hydrangea news.
However, even though PEAK had tried on Jeremy Lin's special shoes, he was wearing Nike for the 2010 season, and Nike signed him.
Fortunately, in May last year, a Chinese car company inviting Jeremy Lin to participate in the "NBA Caravan" campaign actually "bought the black horse stock".
equity market
He's like IPO's doubling of new shares.
Jeremy Lin is like an IPO new stock market with a geometric growth rate.
During the week of his outbreak, the US Standard & Poor's 500 index rose less than 1%, which could serve as Madison's Garden Plaza for Nicks partners. Its share price rose from $29.77 to US $32.01, and its new market value reached US $168 million.
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