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Dalian's Local Clothing Brand Consumption Shows "Male Strong Female Weak" Situation.

2012/2/25 8:53:00 33

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Dalian Apparel Association

According to the clothing sales survey of eight shopping malls in Dalian, such as Dalian shopping malls, friendship mall, New Mart shopping plaza, Mackay and Jinhui shopping plaza, the analysis report of Dalian's clothing retail market was released last year.

On the whole analysis report, Dalian's local brand presents a situation of "male strong female weak".

From brands to categories

clothing

In terms of sales and sales ranking, Dalian's local menswear brand has obvious advantages.

In 2011, the top three of men's suits were ranked as top 9.51%, 8.05% and 7.15% respectively. The three companies were all local businesses in Dalian.

Some other local brands such as FUKUYAMA and Dalian are also at the forefront of sales.

In 2011, among the top three men's shirts sales, the top two Dalian local businesses accounted for two seats. They ranked second in Arthur and third in the market. The market share was 10.41% and 6.42% respectively. Among them, the first was Pierre Cardin, whose market share was 21.64%.

But unfortunately,

Dalian

The performance of local fashion women's clothing companies in 2011 was not satisfactory.

In Dalian, 2011

Women's wear

The top three sales and sales rankings were Veromoda, ONLY and Jiu Zi.

Market share, Veromoda sales accounted for 6.78%, sales accounted for 6.33%, far ahead of other brands.

On the other hand, Dalian's local women's wear brand, only osry, Xing Fu woman and Star Language crowded into the top ten.

Among them, Osy ranked ninth in the 2011 sales of women's clothing, with a market share of 0.82%, ranking fifth on 2011 sales, and its market share was 0.73%.

In the year of 2011, the sales of clothing in Dalian decreased slightly, and sales increased slightly over the same period. The total sales volume of the four categories of eight shopping malls decreased by 1.6% compared with the same period last year, and the total sales volume increased by 8%.

Specifically, the sales of men's suits decreased by 24.6% compared with the same period last year, and sales increased by 4%. The sales of men's shirts increased by 64.5% compared with the same period last year, and sales decreased by 4% compared with the same period last year. The sales of women's wear increased by 2% over the same period last year, and sales increased by 5.7% compared with the same period last year. The sales of children's wear decreased by 0.9% compared with the same period last year, and sales increased by 27.6% year-on-year.

From 2011, the proportion of total clothing sales accounted for 76.2% of total sales, 12.7% of men's suits, 8.4% of children's wear and 2.7% of men's shirts.

From the annual proportion of sales of clothing to total sales, women's clothing accounted for 76.8%, children's clothing accounted for 14.8%, men's suits accounted for 4.6%, and men's shirts accounted for 3.9%.

Judging from the total sales of all kinds of clothing in major shopping malls all year round, the New Mart shopping and leisure Plaza ranks first among the two categories of clothing sales for women's wear and children's wear, while Mackay's head office ranks the top in men's suits and men's shirts sales.

According to the distribution of different quarter sales in the whole year, the first quarter accounted for 24.7% of the annual sales, the two quarter accounted for 20.3% of the annual sales, the three quarter accounted for 22.7% of the annual sales, and the fourth quarter accounted for 32.2% of the annual sales.