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Xia Hua, Chairman Of The Yiwen Group

2012/2/28 13:41:00 24

Men'S Clothing London Fashion Week China Gas


Xia Hua, chairman of the Yiwen group


She is gentle and calm. She is a beautiful woman who sews top-grade clothes for men. She advocates nature. It is a wise woman who puts all her energy into caring for men's feelings. Her trademark smile can always touch every friend in the past. She is Xia Hua, chairman of Yiwen enterprise group.


It is reported that Xia Hua, born in Liaoning, graduated from China University of Political Science and Law.

He left school in 1991 to teach.

In a scientific research survey of the State Council, he realized the vacancy in the Chinese men's clothing field and resolutely resigned.

clothing

Industry operation.

She gradually explored the way of shopping malls in difficult times. In 1994, he founded the Beijing Yiwen clothing and Accessories Co., Ltd., and created men's wear brands.

In the fall of the same year, after the bold application of lattice fabric and bright Tweed Fabric to create "beautiful life" suit, the first pot of gold was successfully launched, and thus opened a grand curtain leading the fashion of men's wear.


London Fashion Week: outshine others


In February 17, 2012, the famous London.

Latest fashion

Opening week.

On the same day, a beautiful "landscape Chinese fashion show" was held at the Chinese Embassy in Britain. The fashion culture brought by China's clothing brand and Xiu Xiu activities attracted the attention of many media and highly appreciated by the industry. EVECINA's only Chinese men's wear brand displayed in London Fashion week.


The brand spirit of EVECINA is "Chinese spirit". In Chinese philosophy, Qi is the source of all things.

I can't see it, but it has a powerful force.

According to the body's Qi treatment, Chinese landscape painting draws on the rhythm of Qi.

Fashion also pays attention to "Qi". The same clothes will have different feelings on different people, because everyone has different temperament.

EVECINA is to grasp the common characteristics of people and clothes, and to strengthen personal atmosphere with clothing.


In Chinese philosophy, "Qi" is the source of everything, and everything exists in the universe.

According to the body's "Qi" treatment, Xia general: Chinese landscape painting uses "Qi" to grasp the rhythmic rhythm of creation, and Chinese Kung Fu running from the wall to the wall comes through the practice of "Qi". People also have different styles and temperament because of "Qi".

"China Gas" is a force that can not be seen and hard to touch. EVECINA combines this special Chinese energy with the world's fashion culture to create a common fabric and tailoring.

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