Home >

Diversification Risks Of Chinese Garment Enterprises

2012/3/2 11:43:00 16

Transformation And Pformation Of Domestic Sales

200 million pieces

shirt

In exchange for 1 Boeing airliners.

"China is a large garment country, but not a strong garment country", has become a consensus among all walks of life.

Transformation and pformation become the path choice facing the clothing enterprises, which is related to life and death.

The secret of many domestic garment enterprises to start is usually through simple products, mass production, large circulation, low price and so on.

compete

Ways to achieve rapid growth.

This creates a false impression of them, as if they could expand more quickly if they persisted in the past.

The problem is that the market has never been static. The past successful mode is likely to become the cause of today's failure.

The lesson of March's two unqualified test is that.

This reporter Chen Changcheng / face to the sea, spring blossoms.

In the office of Xiamen trading company of Qipai group, occasionally seagulls pass by the window, and the early spring is warm and humid.

Despite the excellent domestic sales,

Seven cards

The group successfully escaped the financial tsunami and defeated economic inflation. The 67 year old hung Chao decided to take a risk and set foot in the field of electronic commerce.

In the past 30 years, as the chairman of Qipai group, Hong Zhao has been very cautious. "There is no loan in the bank so far."

Since the founding of the new beauty garment factory in 1979 (the predecessor of the Qipai group), Hong Zhao has never deviated from the garment route and has no intention to concentrate on it.

In the 30 years from the new beauty clothing factory to the Qipai group, the company's economic growth has continued to go up like that of China's GDP, and there has been no loss in 1 years.

"In 2010, sales of Qipai clothing were close to 2 billion yuan, an increase of 30% over 2009."

Hong Zhao set out in February 10th in an interview with our reporter.

"I have done 31 years of clothing, never encountered such a cost increase in 2010, some fabrics from 1 yuan to 8 yuan to 17 yuan, workers' wages rose to 50% to 60%."

Hong Zhaoshe said.

The electronic commerce project of Qipai group is estimated to be RMB 100 million yuan, which is scheduled to be launched in May of this year and will eventually operate independently.

The garment enterprises that do not work properly are either pformed or pferred to the industry. This is the path choice before the clothing enterprises, which is related to life and death.

"What kind of men's clothing enterprises are doing well in pformation and upgrading?" YOUNGOR chairman Li Rucheng has been more annoyed about the outside world's doubts about YOUNGOR's diversification.

Zheng Yonggang, chairman of Shanshan Group, said on different occasions: "I don't care about clothes now.

Investment

As China

clothing

The two sides of the industry banner, YOUNGOR and Shanshan Group's performance is quite disruptive.

A well-known business magazine once criticized YOUNGOR in the article for "not doing the right thing".

In 2010, YOUNGOR offered 5 billion 500 million yuan to subscribe for up to 10 listed companies' non-public offering shares.

At a land sale meeting held in Hangzhou, YOUNGOR sold two plots of Hangzhou Shenhua area with a total price of 2 billion 421 million yuan, and refreshed the record.