In The Ten Years, He Broke Through With "Fast Fashion".

In fact, as a market segment of the domestic garment industry, the SPA garment industry represented by the regional group has been a new force in recent years. It has successfully broken through in the Chinese garment industry, which is dominated by manufacturing. Consumer Approval. Only in 2011 did he win the "China clothing brand annual award" Innovation Award, "2010-2011 China's textile and garment industry competitiveness 500", "China's garment industry competitiveness 10", 2011 China. Spin The apparel industry's elite list of "ten major clothing brands" and other heavyweight honors.

　　 Innovation mode leads industry upgrading

Nochi pioneered the SPA mode with great competitiveness and development potential. It integrated management from commodity enterprises to design, production and sales, and made innovations and improvements in combination with China's national conditions and market demand, and achieved some success. The development process of the local company is a process of continuous innovation in management and marketing. It maintains continuous innovation both in the mode of enterprise development, in the market operation, brand building and product research and development.

Of course, "accurate, fast and low cost" is not only a concept or slogan, but a direct embodiment of the whole core competitiveness of NOGE. Nong has always been guided by consumer demand, and its innovative business mode is based on Supply Chain Management under information technology rather than traditional clothing brand design, production and sales. When he founded, he began to implement the membership system. The significance of membership in this huge consumer group is obviously not only in sales. He has a perfect information member management system, and carries out in-depth analysis and excavation of members' basic information, every consumption data and every consumer behavior, and timely adopts corresponding marketing strategies and service measures to enhance customer satisfaction, consumption frequency and single amount. At present, more than 80% of the members have more than 2 consumption records.

In supply chain management, through the IEAP information system, Nash can achieve real-time sharing of terminal information and improve the entire supply chain's rapid response to the market, so as to ensure that consumers can provide fashionable and affordable fashion clothes. The "sales monitoring department", which was originally created by the company, can grasp the sales data and stock situation of all direct stores at any time, make timely analysis and send instructions to the commodity center and logistics center respectively. On the supply of commodities, Paris has a collection of popular intelligence information centers in Milan, London and Tokyo, and through the scientific analysis of the membership database and efficient information supply chain management system, to achieve accurate fashion products supply and marketing. At present, the design of Nash from the commodity design to the shelves is only 3 weeks, with up to 4000 items of clothing available annually.

　　 "Two pioneering" assistance brand Rise

As the outside world has said, in the past ten years, it has been a black horse, and its market scale has grown over 100 times. Fast fashion Leading brand. In early 2011, the Quanzhou municipal government held fifth thousand entrepreneurs' meetings and called on enterprises to launch a "two start up" boom.

At this time, 2012 was the year when the "35" plan was launched, and it also embarked on the "two pioneering" journey. Ding Hui, chairman of the board of directors, said that from now on, he should develop his experience in the past ten years, take more innovative thinking and measures, and keep his entrepreneurial passion to meet challenges, continue to innovate and upgrade, maintain the core strengths of enterprises, and strive to accomplish the "35" and "four or five" plans on the basis of successful breakout, so as to realize the rise of the brand of Chinese national clothing retailers.

At that time, it will become a clothing retailer brand covering 4000 stores in China and chain stores.

In the era of market supply and demand information asymmetry and increasingly personalized consumption, he used such a business model and innovated and improved according to China's national conditions and local market demand, successfully realizing the "breakout" of the industry and usher in the "two venture". Today, as fashion becomes more and more popular, SPA business mode can better cater to the consumption concept of "popular fashion". According to Lang Xianping, a famous economist, perhaps SPA's business model can bring a breakthrough to China's huge garment manufacturing industry, and it will also represent the advanced direction of China's garment industry's future development and reform.