How To Prepare Before The Exhibition?

The most important part of preparations is the selection and arrangement of booths.

In the past few years, due to limited funds, most Chinese enterprises were accustomed to choose 9 square meters of standard stalls provided by the organizing committee.

The three row of display stands, two round tables, several chairs, and a pile of publicity materials form a humble booth.

Not only the personality is not outstanding, but also the brand image of the enterprise is greatly reduced.

In recent years, some enterprises have come to realize that they need more booths to attract customers, but they simply stay at the understanding level that "booth is a pile of money, the more money they spend and the bigger the booth is, the more attractive it is."

In fact, the most important thing is to arrange the booth, reflect the brand personality and highlight the key products.

Gao Xin Qi and Ou Xin chose to rent 36 square meters of booths at the time of the exhibition.

For ou Xin's luggage products, color and style are always the first elements to attract visitors.

"If you display all your bags on display shelves and customers are dazzled, you will not have the patience to study the characteristics of the products carefully.

"

Shi Haiming hired a professional exhibition company to do some work on product display.

On the one hand, all kinds of bags are classified according to their colors and styles; on the other hand, the display of new and old products is distinguished: the products that have been listed are placed on the periphery, and the key new products are displayed in the negotiation area.

Gao Xin Qi hopes that customers will feel the brand consciousness of the company from the arrangement of the booth.

Gao Xin Qi attaches great importance to the promotion significance of exhibitions to their own brands.

From 1998 to now, every time the company participates in the Hongkong electronics exhibition, the company chooses the same booth, and the same design is still intact.

"We want others to think that this is an old shop.

"Zhang Qiang explains," Gao Xin Qi's booth is

Details determine success or failure. Every step of the exhibition should be created as much as possible so that customers can better understand, remember and recognize the products and brands of the company.