Chen Yunlong Rejoined Chengdu Gome &Nbsp And Wanted To Hit 10 Billion Sales.

Chen Yunlong's return to Chengdu Gome

Wonderful sayings

Although some people say that now the appliance industry is facing winter, but I think spring in winter can be done, and find a breakthrough in adversity.

After a year and a half, the 3C market of Chengdu Gome reached the growth rate of 150%-200%.

There are about 20 new stores open this year.

Chen Yunlong, a veteran of Gome, returned to Chengdu as a general manager of Gome in Chengdu.

On the more than 10 day of taking office, the veteran, who was called the "big guy" in the industry, was laughing at the fact that he had just done "some small things".

Chen Yunlong's mouth "small matter" is in the internal management aspect, he improves the office area environment, lets the staff broadcast the gymnastics in the afternoon.

After many contacts with reporters, yesterday morning, Chen Yunlong accepted an exclusive interview with reporters in his new office.

In 2012, Chengdu appliance market, Chen Yunlong is confident: Chengdu Gome will open 20 new stores this year, achieving sales of 6 billion yuan, and rushing to 10 billion in 3 years.

On the more than 10 day of office, I only did some "small things".

Reporter: the change of personnel in Gome is known as "adjustment of a reform to capillaries". How do you view such a change?

Reporter: this time I went back to Chengdu, and I said, "new government takes office three fires". So far, what have you done?

Chen Yunlong: actually, I will not burn "three fires" first. After more than 10 days, I haven't done anything big, but I have done some minor things.

We have made several microwave ovens for the office, improved the environment of the office area, and let the staff do the radio gymnastics at 2 o'clock p.m.

As a professional manager, I am used to doing everyday things well. I work punctually at 8 every day, and I have to deal with everything in the day after work.

Even if you want to go out in the evening, you must come back to work.

But I do not advocate overtime work, which is different from a few years ago. Now a lot of employees have been pulling their belts. I hope you can leave work early.

Find a breakthrough in 3 years sales volume of 10 billion

Reporter: back to Chengdu, what do you think of the appliance market in Chengdu?

Chen Yunlong: the market for 3C electronic products in Chengdu, that is, computers, communications and consumer electronics, is still large.

I feel that this year, we need to make 3C quickly. In the next year and a half, we will definitely increase the growth rate of 150%-200%.

Our team will work hard in these areas.

Chengdu Gome's goal this year is to achieve sales of 6 billion and 3 years to 10 billion.

Reporter: at present, the appliance market is depressed. How does Chengdu Gome respond?

Chen Yunlong: although some people say that the appliance industry is facing winter now, I think spring in winter can be done.

If we want to find a breakthrough in adversity, we must gradually achieve a good pition from extensive management to meticulous management, extend product lines, enrich product mix, further strengthen the linkage of manufacturers, speed up network development, enhance the quality of single store operations, increase the continuous development of strategic stores, shape excellent troops, and steadily increase the share of market sales.

Sichuan opens 20 new stores this year

Reporter: what are the changes in the layout of GOME stores this year?

Chen Yunlong: now we have 61 stores in Sichuan, 24 in Chengdu, 10 in Chengdu, and 25 in two.

There are about 20 new stores to open this year, of which 3-4 are expected to open in Chengdu and 10 in two markets. We have to realize the full coverage of the blank areas, and this year we should focus on the two level market.

Reporter: now there are many large retail enterprises from the purchase of shops and properties to deal with the challenges of rising rent prices. How did Chengdu Gome plan?

Chen Yunlong: we have never stopped buying our own shops. At present, two stores have completed their procedures, including the shops of Cheng Ren road and Ying gate, all of which are self purchase shops.

On the other hand, although many shops rent increases and the cost of rents is higher, there are always ways to improve the quality of single store operations, increase the adjustment of commodity structure, and so on, otherwise they can not explain to investors.

Reporter's notes

Old man who likes to do "trifles"

Chen Yunlong has a rigorous and pragmatic style of work.

He served as general manager of Gome and Yongle branch, Chengdu, Chongqing, general manager of Gome, and director of Gome headquarters.

From Chengdu to Beijing and central China back to Chengdu, with the development of Gome, Chen Yunlong's footprints all over the river.

Let reporters feel the deepest, is his mouth "trifles", "now some employees send text messages to me, I have to ask who is the other first, we must first remember the staff."

As an enterprise manager, Chen Yunlong clearly placed his employees in an important position.

Whether microwave or radio gymnastics, such a "small matter" is enough to make employees memorable.

News background

Gome's new organizational structure Hushang and other places to replace the collective.

Gome has made extensive adjustments to the management of the company, involving senior and senior executives.

Wang Junzhou, President of Gome, said the adjustment of the large scale executives stems from the new design of the organizational structure and supports Gome's rapid development strategy for five years.

Along with this adjustment, Chen Yunlong, general manager of Chongqing Gome for more than 3 years, was pferred to general manager of Chengdu Gome.

In the adjustment of organizational structure announced by Gome, in addition to the adjustment of headquarters management, the key areas such as Beijing, Shanghai, Guangzhou, Shenzhen and so on also changed hands.

According to incomplete statistics, Gome has carried out a wide range of adjustments to the management appointment, and only about 30 top executives have been involved.