The Three Or Four Tier Market Has Become An Opportunity For Small And Medium-Sized Shoe Companies.

The April 1st news is well known that the key to winning a business should be "channel first".

Small and medium micro

As domestic inflation stabilizes, consumers will have more disposable income and will be more willing to spend.

The predicament is that domestic demand will be strengthened, and internal consumption will greatly help small and medium enterprises to face external difficulties.

Accustomed to export enterprises after the pformation of domestic sales, often face a series of inappropriate.

For example, the domestic commercial credit system is different from foreign countries, and the development of market channels is almost starting from scratch.

It is worth noting that in the growing domestic market, small and medium-sized micro enterprises need to seize the opportunity of consumption growth and resist their adverse effects such as labor shortage and inflation by strengthening their market capabilities, and quickly seize the opportunities in the internal market.

Among them, we can not miss the opportunity of the three or four tier market.

The marketing strategy of many giant enterprises shows that the three or four line market is still a blue ocean, and it is also an effective way for enterprises to keep their strength and get out of the downturn in the economic downturn.

Therefore, small and micro enterprises should also seize market opportunities, otherwise wait until foreign enterprises and large domestic enterprises enter the three or four level.

Although channel expansion can alleviate the shortcoming of shoe enterprises in competition, we also see the problem behind the expansion of the market from the domestic market layout of PEAK and Anta. Some people in the industry referred to the growth of the local sports brand in the past few years as "barbaric growth". During this period, the increase in the number of stores has almost become a "magic weapon" for many manufacturers to increase sales or profits. But looking at the data of the 3 brands in 2011, it is not difficult to find that the growth of the stores has begun to slow down, and the contribution to the performance has begun to be weak.

The independent critic of sports industry, Ma Gang, has expressed similar views. He believes that the market structure of local brands is mostly distributed in the two or three line market, but due to the extrusion of international brands, the two or three line market is already in a state of saturation. The focus of future channel expansion is on the four line market including some counties, but the profitability of the whole market is unknown at present, which needs to be tested by the market.