Song Haiying'S BI Game On Business Casual Wear

After more than 10 years of rapid growth, especially after the rapid growth of the 08 Olympic Games, the growth rate began to slow down.

Some professionals believe that the annual growth rate of sportswear has dropped to 13% last year from 20% in the past few years, and this year's growth rate will further slow down.

On the contrary, business casual market has maintained a rapid growth in recent years, increasing by more than 30% every year.

A group of consumers dancing with wolves is a group of 25-35 years old who are keen on leisure and fashion life, have a unique taste and understanding of fashion, and have a high consumption ability.

Supply chain upstream and downstream game

Each brand seller sells 1 items, and the manufacturer must prepare at least 2.5 items for inventory turnover.

Moreover, most garment enterprises have been using the order meeting mode. There are two large-scale orders each year, and the brand manufacturers arrange production and sales plan according to the order quantity.

This caused the apparel industry to remain high on the one hand, and on the other hand, the terminal showed shortages. This structural contradiction has always plagued many garment enterprises.

However, according to Song Haiying, director of information department, the clothing companies have made some initiatives to create quick response supply chain and achieve quick replenishment.

Some of the more powerful brand associations will buy out some factories' production capacity and adjust them and put them into production at any time according to the feedback data from the front end.

Some brands are also starting to deploy the layout of the nationwide cargo pfer system.

The traditional ordering mode is hard to judge accurately the fashion trend in the coming months. Brand dealers and distributors want to pfer risks to each other. The supply chain is often in the game state.

Many garment enterprises adopt the big agency mode. When the scale of the dealer is bigger, they will have strong voice. They will not act according to the will of the brand, so that the strategy and strategy formulated by the brand can not be pmitted downwards.

Dealers have summed up their own rules in the long term operation. They usually sell according to their inherent mode and are unwilling to accept change.

This kind of game damage is actually the interests of the whole industry.

Song Haiying pointed out that some brands are now trying to gain greater initiative by adopting the way of shares and gradually controlling dealers.

For some dealers with poor performance, brand makers will also consider acquisitions and make direct selling by brands themselves.

Some brands will choose to break away from previous channels and distributors' data, re invent business and make new rules, so that dealers can be directly managed by headquarters.

BI capturing consumer demand

The prediction of front-end consumer demand can be said to be the fundamental of garment enterprises. Only capturing accurate market information can drive all links of the back end supply chain to achieve linkage, thus solving the intractable inventory and replenishment problem.

Dancing with wolves will use a large number of third party survey data to analyze the real needs of consumers, and planning departments will frequently visit the market to get enough information to analyze and make decisions.

In addition, the BI system can also help enterprises to analyze statistical reports.

The BI concentrates all the ordering data, the vast majority of sales data, and the daily operation data of the enterprise itself.

Through BI, dances with wolves can be used to analyze some key indicators of clothing, such as sales, clothing style, color, sales rate, and inventory ratio.

Song Haiying pointed out that dancing with wolves this year will further deepen the BI application and extract data that are critical to the operation of the enterprise, so that the leadership can directly view and help decision-making.

Next, dancing with wolves will also consider the in-depth application of BI in KPI and data mining. "For dancing with wolves, BI is definitely not just an advanced reporting system."

Electronic commerce small test knife

Dancing with wolves began in March last year to try online sales, commissioned third party e-commerce company responsible for operation, currently has five online outlets.

Because it is the first year of the first few years, dancing with wolves has not launched too many marketing activities for online sales, and is mainly driven by the brand superiority and influence under the line.

Despite being a small pilot and dancing with wolves, sales reached about 60000000 last year.

Song Haiying said that apart from Taobao, dancing with wolves has opened a flagship store with wolves dancing on the three sides of the electronic commerce platform, such as pat, Dangdang and Jingdong mall.

This year's dancing with wolves is also an online commerce platform, which can effectively manage third party logistics and online customer service.

In the future, in order to solve the problem of online and offline channel conflicts, dancing with wolves will also sell customized designs on the Internet.

"In fact, e-commerce is a good opportunity for the development of traditional enterprises. Although online sales are also in season, they are able to carry goods throughout the year, which allows suppliers who dance with wolves to get continuous production orders."

Song Haiying said.

The climate factors such as the warm winter, the cold spring, the Spring Festival and the Spring Festival have brought a certain impact on the clothing industry.

But Song Haiying stressed the need to treat this issue dialectically.

He said that the purchasing power of clothing is actually more concentrated before the Spring Festival.

Unlike the early arrival of 2012, the Spring Festival in 2013 will be late, which is a good factor for the clothing industry.