The Tenth Shoe Expo Is The Main Brand "Jinjiang Run-Up To The Olympic Games".

The China (Jinjiang) International Footwear Expo, held in 1999, will hold its tenth exposition in April 19th.

Tang Chunxiao, the responsible person of the organizing committee, told reporters five days ago that the shoe Fair will take the opportunity of the Beijing Olympics to take the theme of "brand Jinjiang and run-up to the Olympics" as the theme to lead the Chinese shoe industry to the world.

According to the briefing, the first nine shoe fairs reached more than 570000 passengers, and more than 11000 exhibitors at home and abroad, with a turnover of more than thirty billion yuan, which was rated as one of the ten most attractive exhibitions in China.

This shoe Fair will take advantage of China's hosting of the Olympic Games, leading enterprises to compete for Olympic business opportunities.

After taking the lead in the Olympic sports marketing boom, Anta sports, a leading sports shoe manufacturer listed in Hongkong last year, formed a strategic partnership with the NBA rockets. Hongxing Erke, Lu You and Kang Tai brands also sponsored Olympic delegations in North Korea, Tajikistan and Lithuania.

To meet the Olympic strategy, the shoe Fair will focus on Olympic themes and create an Olympic atmosphere.

This shoe Fair will also continue to deepen and improve the Taiwan Pavilion, expand the share of Taiwanese enterprises' participation, and invite the famous Taiwanese Businessmen Association of Taiwan footwear industry association and machinery industry association to participate.

At present, there are one hundred and fifty international standard booths of twenty-five local enterprises in Taiwan.

It is reported that at present, Italy, the United States, Germany, Japan, South Korea and Hongkong, Taiwan and other sixteen countries and regions to participate in the exhibition, the world's top five hundred companies are also in Bayer.

Tang Chunxiao said that through the platform of shoe fair, with the help of restructuring and listing and sports marketing, Jinjiang will enable more domestic enterprises to integrate with the trend of the international footwear industry and promote the participation of Jinjiang, Fujian and even China's shoemaking enterprises in the international market competition, so as to promote the Jinjiang of the brand capital.