Advertisers Of Modern Communication Mainly Come From Luxury Goods.

(00072) chief executive Huang Chengfa said after the meeting of shareholders, the advertising revenue in the first quarter of this year increased to a high number of units, which was slower than the same period last year, but higher than the 8% to 10% level of the high-end media industry. Huang Chengfa said that the growth of advertising revenue was slowed down by the slowdown in the mainland economy and the impact of European debt, especially on advertisements such as real estate, cars and fast products.

But he says advertisers from modern communication mainly come from.

The brand of fashion and cosmetics has little impact on the economic slowdown.

He pointed out that the first quarter of this year was affected by the lunar new year, and the activities of luxury brands were reduced. But from April to June, brand activities increased significantly, and the investment in the second half of the year was expected to exceed the first half of the year.

At the same time, the political factors in the mainland of China will be more stable in the second half of the year, which will be conducive to the investment environment.

Huang pointed out that the advertising revenue of fashion and beauty advertisements increased, but the advertising revenue of auto and fast selling products was only flat. But he pointed out that the group's publications had a leading position and advertisers were confident that even if the budget was not reduced, they would not be targeted by the group. Huang said that in the 4 / May, the popularity of brand promotion was increasing, so the advertising revenue in the second half of the year was better than expected. He expected that the modern advertising revenue would be higher than the average level of 8 to 10%, and the company also raised the advertising price by an average of 15% in January 1st this year.

Chairman Shao Zhong said that the slowdown in the mainland economy slowed the growth of advertising revenue. However, the affected advertising was led by the real estate industry. The group always focuses on luxury and fast selling advertising, so it has little impact.

Shao said that the new media business was less invested and effective, and hoped that the new media business could account for 10% of the total revenue this year. He also stressed that the company's development of the electronic board platform had a good publicity role for the company, and the customer advertising would also be divided into two different directions: flat and digital, so it would not increase the revenue beyond the thin income. He also pointed out that the advertising in January this year has been increased by 10% to 20% over last year.

Referring to future business acquisitions, Shao said that he excluded future acquisition of suitable objects, but the group would focus on self development.

Huang Chengfa, chief executive of modern communications, said the company will launch a number of electronic magazine platforms with the news agency this year.

Shao Zhong, executive director of the company, expressed the hope that new media advertising revenue will account for 10% of the total revenue this year.

At the same time, he said that the launch of the new electronic magazine platform does not require large investment, only personnel integration arrangements.

He said the launch of electronic magazines would not affect the sales of print magazines.