Is The Famous Brand Children'S Clothing Worth The Tag Price It Marks

The sweaters we wore as children were knitted by our mother, the shirts and pants were sewn by our grandmother, and the small shoes were carefully worn by our grandmother. Now children's clothes are becoming more and more beautiful and there are more and more choices. They no longer need to rely on handwork, which saves mothers a lot of time to burn midnight oil. But reducing the physical burden does not mean that the mother's responsibility is less. All kinds of children's clothes on the market dazzle people. When mothers pay attention to Clothing fabric At the same time, some security issues have been ignored. In addition, many parents have a dilemma between high priced brand children's clothes and ordinary cotton clothes.

"It's more expensive, and children can feel relieved to wear it"

Ms. Nong, who majored in clothing at university, has twin sons. Except that sweaters are knitted by Grandma and Ganma, only a few fixed brands are recognized for other clothes, "Fabric dyes do vary a lot. Many times it is difficult for non professionals to judge whether the material is safe even if they touch the clothes. If it is more expensive, children can feel relieved to wear it.". Of course, in order to be reassured, Ms. Nong paid more than many mothers. Even if there was a discount, an ordinary vest and shorts would cost about 200 yuan in summer, while a winter suit would not be sure if it was not 500 or 600 yuan. There are many mothers who hold the view that the price is high or not too low. Mama Mann Tang teaches in Southern Medical University. Like many other mothers around her, she doesn't pay special attention to her clothes, and even goes shopping in foreign trade stores. But Manman's clothes were never careless. They were all settled in Guangbai and Friendship Store. The child was one and a half years old. Ms. Tang said that she had not carefully calculated how much money she spent on clothes, but especially in the first year, the children grew fast. They often had to change clothes once a month or two, and it was normal to pay 1000 or 2000 yuan each time.

However, not all brands are trustworthy. Guangzhou Municipal Bureau of Quality Supervision recently announced that the quality of baby and children's clothing sampled in the first quarter of this year showed that 1/6 of the products tested were unqualified. Among the 72 batches of baby clothes sampled, 12 batches were unqualified, and famous brands such as fashion fish and Barbie rabbit were on the list. One batch of products actually contains the prohibited biodegradable carcinogenic aromatic amine dyes. According to the insiders, the quality of infant and children's clothing on the market is really mixed. Infant and children's clothing of unknown materials and standards still exists. Formaldehyde, PH value, color, and biodegradable carcinogenic aromatic amine dyes have also become the four major threats to infant and children's health.

Zhongshan 8th Road is a shopping place for many parents in Guangzhou. It is cheap and fashionable. It is a major distribution center for children's clothing in China. However, according to a recent media survey, more than 90% of the first floor of the Children's Wear Wholesale City, Lihu Building, Zhongshan 8th Road is unreliable. The label does not indicate whether the product is a baby product or not, and some materials are unknown.

Children's wear safety should not be ignored

Recently, Doudou (a pseudonym), a 5-year-old Wenzhou boy, was taken to the hospital because he could not hear. His parents said that he had put four or five beads into his ears. The doctor gave him a general anesthesia operation, and finally took out 12 beads! These beads are small decorations on his clothes, with a diameter of only 1.5mm.

When children's clothing fabrics are increasingly valued by parents, the safety of small accessories on clothing may be ignored. Compared with woven clothing, knitted clothing is mostly used in children's clothing production due to the particularity of its fabric. Due to the relatively simple style, printing, rope straps, sequins and other small accessories are more common in its finished products. The reporter learned that the safety performance of children's clothing rope and small parts has become a quality safety issue of growing concern in Europe and the United States, and countries have strengthened the formulation of relevant standards. In recent years, children's clothing has been recalled from time to time due to unreasonable design of ropes, small parts and other items and unqualified safety items.

The fabric is the first choice for children's clothing

In the circle of mothers, MJ baby is a little famous local mother brand.

Like many Taobao mothers, Joan's involvement in the children's clothing industry is also related to being a mother. I read a lot of parenting magazines in Japan, Europe and the United States when I was pregnant, and I also wanted to dress up my children very cute and handsome, but I found that the clothing style of the children's clothing stores around me was far from what I expected, so I simply opened a store to purchase goods by myself. Taobao Store has been established since March 2008. At the beginning, I bought the original foreign trade goods in the wholesale market and sold them at home. "At that time, I really didn't know anything. I didn't even know how to take the goods with one hand and one hand. It was very unprofessional. I was shocked when I saw those sellers who took hundreds of goods."

Half a year later, joan began to design his own brand MJ baby. She designed a "parent-child twist cold hat", which made MJ baby famous. Up to now, the model photos displayed in Taobao search for "cold hat" and "twist hat" are still the photos taken by Shiduo in those years.

Four years later, MJ baby has already become a crown seller. The comfortable fabric, intimate design and reasonable price have become the reasons for many parents to help. Last winter, a simple and thick bottoming shirt and pants sold well over 1000 pieces.

As a child clothes expert, joan's experience in choosing clothes for children mainly includes three points: the fabric is the first, and the clothes to wear close to the body must be pure cotton and breathable.

The style should be convenient for children's activities. Now many mothers like to dress their children up to be popular, but in fact, many adult clothing design styles are not suitable for children.

Don't hoard goods. Maybe you don't like clothes until your children can wear them; It is possible that I have forgotten this suit for a long time; It is possible to save money to wear clothes two sizes too big for the children. By the time the clothes are just right for the children, they will be old and worn out.

Chen Xinhua, Vice President of Guangdong Maternity, Infant and Child Products Association: Hold a lecture, discuss and calmly deal with the quality crisis

In recent years, enterprises involved in the pregnancy, baby and children industry have mushroomed, and industry competition is surging. Industry insiders and the capital market generally believe that China's pregnancy, baby and children industry has an attractive prospect due to demographic dividend and industry status. However, while the industry is developing rapidly and consumers are eagerly looking forward to it, negative news such as "more than 10% of Guangzhou children's clothing spot checks are unqualified in quality" also comes out from time to time. At a time when challenges and opportunities coexist, how can the pregnancy, baby and children industry solve these problems and find a shortcut to success for its own development? Therefore, on the eve of Children's Day, the reporter talked with Chen Xinhua, the executive vice president of Guangdong Maternity, Infant and Child Products Association. She not only summarized the response of the pregnancy, infant and child industry to the quality crisis, but also looked forward to the pioneering future of the pregnancy, infant and child industry.

Chen Xinhua said frankly that with the rapid development of the domestic infant children's economy, more and more enterprises and professionals have joined the infant children's clothing production and sales market, which has promoted the prosperity of the industry to a certain extent. But at the same time, due to the blindness of some manufacturers, there are only some problems in the infant clothing market. This year, the Guangzhou Municipal Committee of Consumer Affairs conducted a spot check test on 50 batches of children's and infants' clothing in the market, and the qualification rate was only 56%. Among them, some well-known brand clothing was found to have excessive formaldehyde and PH values.

In view of various problems in the industry, Chen Xinhua and her association for pregnancy, infants and children did not choose to hide or downplay the problems, but actively faced the problems and found solutions. Chen Xinhua said: "Quality inspection and media definitely promote the development of the industry. The decline of the qualification rate is related to the enterprises' lack of in-depth understanding of the new quality standards. In order to protect the rights of consumers and the healthy development of the industry, our association organized them to study the industry standards in depth."

On April 10 this year, the Association invited 100 Infant clothing Manufacturers, brands and distributors held special seminars to deeply study the quality requirements and relevant standards of domestic infant clothing.

Chen Xinhua presided over the seminar, which lasted for one day. Liu Huili, a senior engineer with more than ten years of experience in textile testing, gave a lecture on "Introduction to the Quality Standards of Domestic Infant and Child Garments", analyzing the problems in the market and suggestions for quality improvement, Liu Lian, director of CTTC Textile Inspection Co., Ltd., introduced the laws and regulations of market supervision and spot check and related precautions. After the seminar, entrepreneurs further deepened their understanding of the industry standards and expressed that they had "benefited a lot".