Domestic Clothing Should Strengthen Management And Utilization Of Brand Pass.

10 years ago, when people buy clothes, they often ask "what materials". Nowadays, when people buy clothes, they are more used to ask "what brand".

10 years ago, the concept of brand was relatively vague. Many people thought that the brand was only the name of the clothing brand. Nowadays, different styles of clothing brand and colorful brand culture make consumers feel overwhelmed.

Domestic brands such as Li Lang have become familiar with consumers, and Lining, the northeast tiger, and love brands have gone abroad.

Brand awareness from scratch, from blindly chasing foreign brands to rational choice of domestic brands, in a few years, consumer awareness of domestic brands has undergone tremendous changes, these changes also confirm the growth and rise of the real history of the domestic clothing brand.

Along with people's dressing requirements from low to high changes, made in China

The construction has also experienced rapid development from scratch, from immature to mature, from local to the beginning to the world.

Although many foreign brands, such as UNIQLO, have begun to enter the domestic market and accelerate their layout in recent years, domestic brands are still the most important choice for consumers.

Why do we choose domestic brands? Low price and high cost performance are not the only reasons. Excellent quality and suitable style design are the biggest advantages.

It is no wonder that compared with foreign brands, domestic brands can have better word of mouth, sales performance and higher brand loyalty.

In the eyes of consumers, the prosperity of domestic brands is first of all.

It provides a larger choice of space, changing the uniform and highly homogeneity of the domestic fashion market, and meeting people's diverse clothing requirements.

Secondly, there are many domestic brands to participate in market competition, and promote the overall quality of clothing.

Not only concerned about the quality of clothing, but also concerned about design and fabric, people's understanding of brand clothing is more comprehensive and demanding. This directly urges garment manufacturers to constantly upgrade the process technology.

In the increasingly competitive clothing market, brand has become an important pass.

With this pass, we can do enough in fabric research and development, style design and brand culture.