Jinjiang Promotes Children'S Industry To Form Cluster Effect Through Industrial Pformation.

On the evening of 28, a "creative design" was adopted.

Sharon, the theme of corporate culture, was held in Jinjiang, Fujian.

Many famous guests from Japan, including the children's cartoon company, Taiwan Asia university creative design and invention center, Shanghai Shen Dong Culture Communication Co., Ltd. and other well-known children's industry experts at home and abroad, as well as Jinjiang local brand business leaders, professional managers, cultural and creative industries, and Jinjiang municipal government officials, and so on, focus on the theme of "children's creative design and industrial pformation and upgrading".

To explore how Jinjiang can build platform carrier, attract creative design talents and supporting enterprises to enter, support local children's industry to become bigger and stronger, and set off a new chapter of pformation and upgrading.

It is understood that the current domestic

The consumption demand is 800 million pieces per year, the year of children's shoes.

Up to 1 billion 600 million pairs, and this number is increasing by more than 8% per year.

Data show that at present, there are more than 300 million children under 14 years of age in China. The consumption of children accounts for 33% of the annual household consumption. By 2012, the scale of children's industry is expected to reach 1 trillion, and the market potential is huge.

In the face of such a huge market, how is the development of children's creative design in Jinjiang? How can governments and enterprises work together to promote the cluster effect of children's industry? How can children's industries achieve innovation and breakthroughs?

"Jinjiang children's industry, especially children's shoes industry, has great potential for development and great potential!" said Xie Jiasheng, Secretary General of Fujian children's shoes Association. Jinjiang's children's shoes production enterprises are mostly of large scale, high market share and high recognition.

Jinjiang has 122 children's shoes production and sales enterprises.

Children's shoes manufacturers in Jinjiang are good at researching and developing sports children's shoes, and many enterprises attach particular importance to the creative design and brand development of children's shoes.

At present, there are a total of more than 320 product development centers in Jinjiang, including Guangdong, Shanghai and Zhejiang, which account for 60% of the country's industry.

"Now the homogenization of children's shoes and children's clothing is becoming more and more serious. Under such circumstances, the brand has become the key, and the creation of a good brand is the core of cultural creativity."

Lin Weisheng, chairman of the famous children's shoes and clothing production company and chairman of Jinjiang Wan Tai shoes and Garments Co., Ltd., speaking of his experience in the children's industry for many years, put forward the idea of "cultural integration, paying attention to creative design and creating his own brand".

Jinjiang officials attending the enterprise culture salon said that Jinjiang's textile, clothing, footwear and other related industries were mainly based on the adult market, but the children's industry is growing and growing. A manufacturing and sales industry as the core, a large number of brand enterprises gathered, and the obvious child shoe industry gathering area is emerging.

The purpose of this salon is to gather the wisdom of experts and creative designers at home and abroad, so that they can create sparks with face-to-face exchanges between Jinjiang entrepreneurs and local entrepreneurs in order to expand the children's industry in Jinjiang, help the traditional enterprises to develop new markets, and accelerate the pformation and upgrading of Jinjiang's industries.

As an important starting point and platform for Jinjiang's industrial pformation and upgrading, Jinjiang has built several cultural and creative industrial parks. Among them, the innovation and innovation park has a planned area of 3600 mu, with a total investment of 6 billion yuan.

In addition, a project named "China (Jinjiang) children international creative garden" is also in the active preparation, many children industry production and sales enterprises have expressed their willingness to enter.