Las Vegas International Shoes Exhibition

For the footwear industry in Wenzhou, Las Vegas, the United States, is famous for its "gambling city" all over the world, and more importantly, it has the Las Vegas international shoe exhibition.

The United States is the most important market for China's export shoes, and nearly 70%% of its exported leather shoes are exported to the United States.

The Las Vegas international footwear ordering association is the world's most recognized professional exhibition of leather shoes, sponsored by the WorldShoeAssociation.

From the beginning of the 1996 China Leather Industry Association organized the Chinese shoe enterprises to participate in the Las Vegas shoe exhibition, the world's most recognized professional exhibition of leather shoes has always been a major goal for the shoe industry in Wenzhou.

A few days ago, 17 shoe companies in Wenzhou ended the Las Vegas shoe exhibition and returned to Wenzhou in full.

What are the new performances of this year's Las Vegas shoe exhibition?

What new feelings do you have?

The 17 exhibitors in Wenzhou have a total of more than 30 stalls. Besides the leather men's shoes, there are many kinds of children's shoes, rubber shoes and women's shoes.

Famous enterprises such as Kangnai, Jill, Shu met, Dong Yi, Yi Mei Da, Tamar and so on have been attacking for many years, which has added a lot to this exhibition.

Although the exhibition did not receive many orders, they all believed that the exhibition was more concerned about the consolidation of the customer base.

These exhibitors believe that if we want to expand our international share, we must stick to the international exhibition and let the international buyers or agents know and deepen their impression. Even if there is no direct order on display, we must make good use of the information exchange resources and platforms.

To this end, more than 10 heads of shoe enterprises in Wenzhou did not come back immediately after attending the Las Vegas exhibition. Instead, they stayed in the United States to conduct an inspection of the American shoe market, hoping to find more breakthroughs.

Because for Wenzhou shoes, the American market has always been a difficult fortress.

"Besides, profits are too thin."

Wenzhou shoes sell for us $2, thirty or even four or five US dollars in the US market.

A shoe company owner who once attended the exhibition told reporters that some enterprises were going away with a fluke or a trial mentality. The products were lack of pertinence, and the result could not take orders.

You know, a booth at Las Vegas Shoe Fair is about 100 thousand yuan, and the other cost is even greater.

Moreover, there is not much advertising effect in the exhibition. American customers are very realistic. They are looking at products and cheaper prices.

Therefore, many shoe companies are often exhausted but still busy.

Xie Rongfang, Secretary General of Wenzhou shoe leather industry association, told reporters that in recent years, the export of Wenzhou footwear industry to the United States and the Americas has been increasing, but the brand impact of Wenzhou shoes is still a weak link.

Wenzhou shoes lack market research, positioning is not allowed, thereby reducing the ability to expand the market.

In addition, the American consumer demand for products is very high. The homogenization of Wenzhou shoe products is serious and lacks innovation.

At the same time, the scene of price competition is now appearing in the United States. The Wenzhou shoe is still a low mark for the US market.

At present, the leather shoes made in China have occupied most of the low-grade shoes in the United States, and the mid-range shoes have gradually been recognized by the American market.

Domestic shoemaking enterprises should seize the opportunity to enhance product quality, further expand the market, and use high-grade leather shoes products to brand in the United States.

Insiders say that Wenzhou shoes are still "surviving in the cracks" in Las Vegas. Wenzhou shoe enterprises are still very far away from the way of "throwing their arms around", but Las Vegas shoe exhibition is a market target for Wenzhou shoe industry.

When Wenzhou shoes are in Las Vegas, it means when Wenzhou shoes are really close to the rest of the world.