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China'S Market Baby Boom, Children'S Shoes And Clothing Market Is Favored By Foreign Companies.

2012/8/6 11:29:00 34

Children'S ShoesChildren'S ClothingBaby MarketShoes And Clothing Enterprises

Influenced by the rapid growth of people's income and the policy of "one child", China's "baby economy" is becoming more and more optimistic in the industry.

According to data, the annual growth rate of the "baby economy" has exceeded 20%, and Chinese and foreign enterprises, including the United States, France, Italy, Japan and other countries, are stepping up their bidding to compete in this increasingly large market.


"2012 China (Shenzhen) pregnancy baby products exhibition" (MBC) will be opened in Shenzhen International Convention and Exhibition Center in September 21st.

Reporters learned from the organizers that this year's exhibition attracted more Chinese and foreign enterprises to actively participate in the exhibition, compared with previous years, more children.

Shoes and clothing

The main products are brand image, safety quality, science and technology factor and innovation level.


In the eyes of these enterprises, China's baby industry is currently in a golden period of rapid development. With the increasing consumption capacity of Chinese people, the Chinese people who have always attached importance to children training have more ability and willingness to spend in this regard.



A research report by the China pregnant and Infant Research Center pointed out that the annual growth rate of China's "baby economy" has exceeded 20%, while in the Southern China region, which is at the top of the fourth wave of baby boom, the market potential is more and more optimistic both inside and outside the industry.


It is reported that, with the hot market of children in Southern China, the number of overseas and domestic enterprises visiting this Shenzhen exhibition has increased significantly. The brands of PhD, blonde Rabbi, Mead Johnson and Beingmate have joined hands to show the different styles of baby fashions in the US, France, Italy, Germany, Holland, Japan and Korea.


Jiang Chengwen, chairman of the exhibition organizers, said that in the past 5 years, the number of newborns in Southern China was higher than that of the national level. This potential explosive force and continuity attracted more and more Chinese and foreign enterprises. Therefore, the exhibition has been progressing smoothly over the past two years, and the number of exhibitors has exceeded expectations, and their returns have also exceeded expectations.

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