Expanding Domestic Demand By Upgrading Silk Quality

The export of the silk road is no longer smooth now.

According to customs statistics, exports of silk products were 1 billion 316 million US dollars from 1 to May.

8.95%.

Silk products exported 6804 tons, down 6.37% compared with the same period last year, silk silk exports 79 million 575 thousand meters, down 11.54% compared with the same period last year.

As China's traditional export products, China's cocoon, silk and silk production accounts for 85%, 80% and 45% of the world's total output, ranking first in the world.

However, due to the overlay of domestic and foreign unfavorable factors, the overall export of silk goods has been on the decline since the beginning of this year.

Although domestic demand has become the consensus of the industry, insiders pointed out that if we want to make up for export losses with domestic demand, we must first improve the quality of domestic silk products.

Sharp reduction in export orders

Looking back.

Nearly 7 of China's silk products are exported to Europe, America, Japan and other places, and the recent export orders for silk have decreased compared with previous years.

Take Hangzhou silk dress enterprises as an example, especially those that are mainly exported.

Orders fell by about 30%, many enterprises reduced orders, some orders were postponed, some orders were withdrawn, and enterprises began to work under construction.

According to the insiders, due to the instability and uncertainty of economic recovery in the world, especially in the United States, Japan and some euro area countries, the recovery of the developed countries such as the United States, Europe and other developed economies is weak and consumer confidence is low. This directly restricts the recovery of consumption demand of China's real silk products.

In addition, publicly available data showed that the fresh cocoons were listed on the market in late 5, and the price of raw silk immediately dropped.

There are three main reasons: on the one hand, because of the tight monetary policy in China since 2011, the financing difficulties of enterprises and the pressure of capital turnover have increased significantly, which directly restricts the procurement and hoarding of Cocoon Silk raw materials. On the other hand, due to the sluggish sales of post market products such as silk fabrics and garments, the export orders of downstream silk mills have been significantly reduced, and the stock of products has generally increased. The contradiction between oversupply and demand has begun to appear.

Without strong international demand, we should accelerate the development and activation of the domestic market.

The inevitable choice for enterprises to survive the winter.

Improving quality can open domestic demand.

When the export market shrinks, domestic demand is placed high hopes. Can the domestic demand market become the "firewood" for the export-oriented enterprises to warm themselves for the winter?

A survey conducted by the China Federation of Commerce on the residents' cognition of the silk consumption market shows that most of the domestic consumers recognize silk and silk culture, and also like to wear silk products, which is particularly recognized for the natural environmental health and fashion of silk.

"For many years, silk companies have been paying attention to exports and do not attach much importance to the domestic market.

It also causes good silk products to be exported overseas, and products with general grades and quality remain in the domestic market.

Director of the Hangzhou Silk Association, director of the Zhejiang Dongtai clothing industry monitoring center, told reporters in the "China made news" that silk wants to fully open the domestic market, not only needs the market to guide and cultivate, but more importantly, it first creates high-quality products to satisfy consumers.

"Under the background of weak international market consumption, enterprises should expand China.

From the perspective of industry, enterprises should focus on upgrading and upgrading their products in design, brand and channel, so as to occupy a place in the domestic demand market.