Fashion Marketing Strategy

Various strategies of relationship marketing

Relationship marketing is an activity to establish long-term and satisfying sales relationship with key customers. The most important thing is to master the various long-term business relationships with customers.

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Establishment of customer relationship management organization

The establishment of a customer relationship management agency and the selection of a business competent person shall be the general manager of the Department, with a number of relationship managers.

The general manager is responsible for determining the responsibilities, work contents, conduct standards and evaluation criteria of the relationship managers, and evaluates their performance.

A relationship manager is responsible for one or more key customers. It is the middle point of all the customers' information, and it is the communicator who coordinates the various departments of the company to do the customer service well.

Relationship managers should be professionally trained, professionally competent and accountable to their customers. Their responsibilities are to formulate long-term and annual customer relationship marketing plans, formulate communication strategies, submit reports regularly, implement the benefits provided by the company to customers, deal with problems that may arise, and maintain good business relations with customers.

The establishment of an efficient management organization is the organizational guarantee for the effectiveness of relationship marketing.

Frequent marketing planning

Frequent marketing planning, also known as the old patron marketing plan, refers to the design plan that rewards customers who often buy or buy large quantities.

There are discounts and gifts in the form of rewards.

Commodities, prizes, etc.

Identify, maintain and increase output from the best customers through long-term, mutually reinforcing and value added relationships.

American Airlines was one of the first companies to implement frequent marketing planning. In the early 80s, a free mileage plan was launched. A customer can participate in the company's AA project without paying any fees. After reaching a certain mileage, he can get a first-class cabin ticket or enjoy free sailing and other benefits.

As more and more customers turn to American Airlines, other airlines have launched the same plan.

Many hotels require customers to enjoy first-class housing or free accommodation after a certain number of days or amounts of accommodation.

Credit card companies also offers discount to cardholders.

The defects of frequent marketing planning are: first, competitors are easy to imitate.

Frequent marketing planning only has the advantage of first move, especially when competitors are slow to react. If most competitors follow the example, they will become the burden of all implementers.

Second, customers can easily be pferred.

Because of the attraction of simple price discounts, customers are easy to be pferred by the way of competitors' similar sales promotion.

Third, it may reduce service levels.

Simple price competition tends to overlook other demands of customers.

Customer oriented marketing

Customize

Also known as customized marketing, it is based on the different needs of each customer to manufacture products and carry out corresponding marketing activities, and its superiority is to provide characteristics.

Knowledge and skills on marketing of garment discount industry

The work of discount clothing shopping guide is to find out the key to success in specific sales work.

Only by finding the key to winning a discount sale can the shopping guide be targeted.

The world's top shopping guide has summed up 10 key points of success: clear goals, healthy body and mind, strong ability to develop customers, self-confidence, professional knowledge, customer needs, good commentary skills, good at handling objections and tracking.

And collection.