China'S Western Shoe Market Is Entering A Big Market.

"Shoes in Western China have to go abroad!" A few days ago, Ding Hong, Secretary of the Bishan county Party committee, talked about the May 18th China western international footwear industry exposition. In the industrial upgrading, the next goal of the western shoes city is to compete with the international market. The platform for East West cooperation is a platform for cooperation between East and West China. This platform is the crystallization of the advanced development concept in the East. A few years ago, with the promotion of the western development, Wenzhou AOKANG group entered Bishan and built a platform for cooperation between East and west of China's footwear industry through the construction of the West shoe capital industrial park. "The biggest change that this platform brings to western shoes is to promote the opening of local enterprises' ideas." Bishan county magistrate said to Ke Wen. He cited an example: the shoe industry in Bishan was produced by manual workshop before the Eastern shoe enterprises such as AOKANG did not come in. In order to change this situation, the government proposed subsidies from the government to encourage enterprises to build production lines. However, there is no enterprise that leads the government in this situation. After AOKANG came in, the first production enterprise built was the advanced production line, which was managed by modern enterprise management. The idea of eastern enterprises has influenced the conceptual change of local enterprises. Bishan Yuhua Shoes Co., Ltd. first entered the golden capital incubator of the shoe industrial park, hatched through the advanced concept of the East, and then built a modern production line in the industrial park, leaving the country to find a bigger market. Last year, at the US Las Vegas international shoes exhibition, he got a $1 million order. The open concept brought by eastern enterprises began to guide Bishan's local footwear enterprises to open and run enterprises. In the past two years, the bosses of local shoe enterprises began to study in Wenzhou, Guangdong and other coastal areas in batches. They went to the border trade ports or even several international shoe exhibitions to find the market. They went into the industrial park of shoes capital, and set up a modern shoe enterprise with the example of AOKANG's enterprises. There is a Jinyun Mountain between Bishan and Jinyun Mountain. "In the international market competition, we must first cross the" Jinyun Mountain "in terms of ideology. Ding Hong said that in the great discussion of emancipating the mind and expanding the opening up, Bishan county has found an obstacle in the development of the footwear capital in Western China: the consciousness of small production has hindered the stride in the international market competition. "In the past few years, the shoe market of Western China can be described as" earthshaking "in terms of development concept, development speed and quality of development. Zhu Zhaoyang, deputy county magistrate in charge of shoe capital construction in Bishan County, analyzed that, however, compared with the eastern coastal areas, the concept of the development of the western footwear capital has not crossed the "Jinyun Mountain" compared with the trend of the development of the international footwear industry. The market of China's footwear industry and leather industry is outside the country. At present, China's annual output of shoes is around 10 billion pairs, of which 7 billion are exported, and China's footwear exports account for 53% of the world's total exports. In Guangdong, Zhejiang and other coastal areas, the footwear industry market is around 90% in the international market. "But we are still staring at the middle and low market in China." Zhu Zhaoyang said, and most of the products are rural consumer market. Now, the domestic market is already saturated. If we do not cross the idea of "Jinyun Mountain", renew our ideas and compete in the international market, we will face a new crisis in the West. Opportunities for China's western footwear to go abroad and compete in the international market are facing a golden opportunity. According to Ke Wen, in early April, when he was in Shenzhen, he discussed with more than 20 Taiwanese businessmen in Shenzhen. They had decided to join the group to start a business in the West. To Ke Wen, this is the opportunity brought by the westward movement of East shoes. After the arrival of these more than 20 Taiwanese businessmen, the annual output value of the enterprises they run can exceed the total output value of footwear currently in the western shoe market. Shoemaking industry is a typical labor-intensive industry. From the perspective of globalization, the capacity of this industry is always moving toward countries and regions where labor costs are low. The center of the world footwear industry first came to Italy, Spain and other parts of southwest Europe, and then gradually transferred to Eastern Europe, Japan and Korea. Over the past 20 years, the capacity of Japan and other places has been transferred to the eastern coastal areas of China. In recent years, it has begun to shift to the West. "The transfer of capacity brings us a golden opportunity to compete in the international market." According to Ke Wen, to undertake the transfer of capacity in Eastern Europe and eastern China, it will also gain a larger international market. Can China's western shoe market seize this golden opportunity?