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Zhejiang Promotes Economic Development Through Exports

2012/9/12 10:56:00 10

ZhejiangTextile IndustryExportBrand Strategy

 


10 years ago, an obscure warp knitting factory located in Qian Qing, with an import and export license, actually earned $about 900000 in real terms.

10 years later, this enterprise is already the top ten of the county's home textiles and the top 100 taxpayers. Its curtain, window gauze and bedding are continuously exported to more than 80 countries and regions such as the United States and Turkey, and the amount of foreign trade exports is 20 million US dollars.

10 years more than 20 times!

Zhejiang

Jin Chan's home textiles and apparel Co., Ltd.'s leap growth "myth".


The "golden cicada" foreign trade development trajectory is a microcosm of our county's foreign trade market expansion.


Statistics show that in 2001, our county self operated export realized 840 million US dollars. After 10 years, our county's foreign trade exports were advancing by leaps and bounds, and by 2011, self operated export achieved 9 billion 650 million US dollars.

Insiders pointed out that exports played a vital role in pulling the county economy in our county, which not only promoted the rapid growth of our county's finance, but also increased employment opportunities and optimized the industrial structure.

"Expand and expand the quality of foreign trade, and guide and improve quality."

Textile industry

Transformation and upgrading.

The Secretary of the County Commerce Bureau, Fang Mei, summed up the development of foreign trade in the past 10 years.


Export leads the whole province


Since 2001, with the pformation and liberalization of China's foreign trade system, more and more enterprises have begun to join self operated exports, and the government has made great efforts to make foreign trade.

At that time, international trade still had a "head water" for the enterprises, and the profits were higher. The export volume and benefit showed a jump growth trend.


Jin Chan's home textile was his family's Yang Lairong.

Founded in 1988, golden cicada home textile has been relying on the advantages of light textile, supporting enterprises with warp knitted products such as tablecloths.

By 2001, Yang Lairong, who was daring to do something, won the import and export license through a series of efforts. Since then, he has embarked on the road of foreign trade development. It can not be collected. In 2002, Hongkong ocean clothing purchased gold cicada, and set up the cicada Hongkong office to launch overseas market; in 2006, the company founded the Xi Kai Da company in the United States, and cicada products rapidly entered the US market with excellent quality. Now, on average, every ten American families have curtains made of cicada.


Our county's foreign trade economy has reached a new high level on the high platform, and the county's self export has long been the top of the city's counties (cities and districts).

In recent years, even under the pressure of RMB appreciation and inflationary pressure, the strong growth momentum of foreign trade has been increasing, which has become the most dazzling highlight of our county's rapid economic growth.

Fifth Edition


According to statistics, in 2001, our county operated independently.

Exit

There are only 273 enterprises, and the dependence on foreign trade is 44.98%.

By 2011, there were 3345 enterprises with export performance, of which 219 were exported by tens of millions of dollars, and 95.6% of foreign trade dependencies.


Upgrading foreign trade, promoting pformation and upgrading


Over the past ten years, the export volume of our county has always maintained a rapid growth trend. However, too much reliance on exports of low-grade products is relatively extensive.

Especially the OEM processing, the profit is very thin, completely led by the nose.

To this end, the county government and enterprises are increasingly aware that the continuous development of foreign trade must enhance the competitiveness of products and the export efficiency of enterprises.


For this reason, the county Party committee and county government adhere to the government's leading, enterprise participation and sharing intensive construction of regional and industrial brand.

At various international textile exhibition and promotion meetings such as Canton Fair and China Fair, our county has unified planning, unified propaganda and unified packaging, and gradually created the brand of "global textile capital", so that the world can fully understand Keqiao, and further promote the brand of Shaoxing textile industry in the framework of regional brand.


Many enterprises in our county actively implement

Brand strategy

We should strive to create international brands and win pricing power.

These enterprises go abroad, establish R & D, production and marketing organizations in their target markets, recruit international talents, establish global marketing networks, and soon expand the international market.

At present, our county enterprises have set up more than 400 windows overseas, and the localization of overseas trademark registration and brand image planning is quite obvious.

For example, the "big jacquard satin" of the five textile industry has established a brand in the Nigeria market, and its product price is 20% higher than that of the similar products.

More than 10 companies such as "Mi Shuai suit" and "Langsha clothing" have also successfully entered the list of international purchasers.


Policy innovation ensures growth of foreign trade


The past ten years have been the golden ten years of our county's foreign trade development.

This is closely related to the full support and encouragement of the county Party committee and county government.


In the past ten years, the county Party committee and the county government have always regarded foreign trade expansion as the top priority of the government's work.

In 2002, it made a strong proposal to build an international textile manufacturing center and Trade Center. In 2006, it further deepened as "the construction of the international textile capital and the modern city of Commerce". In 2008, it put forward the new requirement of "creating an international textile manufacturing center, an international textile trade center and an international textile creative center".

In 2009, it put forward the pformation of the major foreign trade counties to promote the pformation and upgrading of foreign trade.


For enterprises, the government is leading, at the same time, enthusiastic and meticulous service.

The government leads more than 20 batches of enterprises to participate in exhibitions at home and abroad each year, bringing orders and customers to enterprises.

At the same time, in the customs declaration, foreign trade commodity inspection, foreign exchange verification, product certification, talent introduction, etc., the government tries to provide convenience for enterprises to solve difficulties.

The customs and commodity inspection departments organize lectures on a regular or irregular basis, conduct policy guidance, conduct business guidance, set up foreign exchange verification points in Keqiao, and introduce international certification bodies from Shanghai to facilitate enterprises.


 

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