This Year, Tianjin Real Department Store Launched Holiday Promotion Ten Days In Advance.

Often only the 10 day holiday promotions are launched by the Internet operators. This year, the entity stores also come together.

Compared with past "big promotion" and sub category promotion, department stores prefer this year.

Let customers who are keen on brand sales receive tangible benefits.

"10 days from national day, shopping malls have begun to hang out."

I didn't expect it. "

Miss Chu, when she was shopping, discovered that sales promotion was particularly early this year.

Starting from the 20 day, several department stores in the city have launched double sales promotion activities, and some shopping centers have sold 200 yuan to 100 yuan shopping coupons, and 7-8 pairs of shoes or cosmetics directly.

"Double festival is approaching this year, and the vacation is longer. It is very suitable for traveling. Therefore, in order to stagger the peak of tourism, we decided to start the festival promotion ahead of schedule."

The person in charge of a shopping mall said.

"This year we have promoted the brand promotion of 10 major groups, which is different from the previous promotion."

The head of the mall said that this year BELLE group and Saturday group took part in the "200 reduction of 110" activities with their brands. Besides, the brand of the clothing group also launched the activity of "200 80/60/40 reduction".

"Now this sub brand promotion campaign has begun to spread, especially when shopping centers bring more fashion brands to Tianjin, and consumers' awareness of brand is strengthened."

Some people in the industry say that the shopping mall from "Pan promotion" to "fixed point promotion" is to cater to the brand awareness of consumers.

Consumers in Jincheng are more selective.

In addition to the promotion ahead of schedule, the opening of a series of shopping malls such as Shui you Cheng and joy city are also

It brings a brand-new consumption pattern.

Yesterday, Galaxy International Shopping Center opened, adding new shopping locations to consumers.

At Galaxy International Shopping Center, reporters saw Brooks Brothers and many other fashionable luxury items have opened up.

The toy city, the first time to enter Tianjin, attracted much attention from consumers and children on the day of its opening.

"This is the first golden week for several shopping centers after opening. Stores have brand advantages besides environmental advantages, but for shopping centers, there are essential features during festivals."

Insiders said.

Related connection

Since 2009, rising prices of raw materials, manpower and pportation have led to a surge in the price of shopping malls.

Fortunately, the cost change of footwear products is not large. The previous bid price usually reserved a certain space, and the sales situation in the first half of the year was not satisfactory.