Home Textile Industry: Personalized Bedding Package Leading The New Wave Of Home Textile Consumption

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From the initial satisfaction of daily life to the growing demand for fashion and personality, for today's consumers, a fine home textile product will undoubtedly add "icing on the cake" to your ordinary home life.

We can see that there are already home textile brands, with distinctive product characteristics and excellent services, positioned in the needs of a small number of urban white-collar workers and successful people, exploring the way of China's high-end home textile consumption market.

Recently, there was a phenomenon in a shopping mall in Wenzhou: a consumer proposed to spend 1 million on bed products, and the bed products could be freely matched by businesses.

1 million of the bed set meal, the natural quality of the high-end bed products.

Based on the continuous improvement of people's living standards, especially the per capita GDP of more than $3000, Sha Sha home textile has put forward the idea of "custom shark definition" to provide a more unique and personalized service development plan for its VIP customers.

Saland, deputy general manager of home textiles, Yuan Ling, said: in addition to consumer preferences, advanced customization will also recommend products for them according to their decoration styles.

You can also customize names, photos and other commemorative patterns according to customer needs.

It is reported that this service will be promoted next year at all high-end shops of shark.

For the price of advanced customization, Yuan Zong told reporters: as long as customers see similar products with us.

For the same type, the custom price is only a little more customized than the terminal price.

On the basis of the original price, it will not exceed 50%.

If it is the same commodity, the price will also be fine tuned if the size changes.

"In the past, the concept of home was nothing more than a bed, a pillow, the top four hundreds of dollars, and did not think that one day it would be like MINE.

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But after work, I have my own understanding of life, and the requirement for home has gradually become a personalized pursuit.

Living in a comfortable and self styled space is the real quality of your home life.

Miss Lin, who works in a foreign trade company in Hunan, is a loyal user of MINE. Her statement shows the voice of most customers.

As a high-end home textile brand that follows the global selection concept, MINE has always been in line with the world's luxury brand service. It has put forward five star personalized customization services, including intimate professional escort service, quick and convenient door-to-door service, splendid life embroidery service, exclusive personality closed shop service, to show the brand's status and quality.

The 360 degree luxury MINE service has not only opened up the personality service of China's high-end home textile industry, but also confirmed the brand and its customers' elegant and distinguished status.

For high-end consumers, their pursuit of life is far greater than the meaning of the product itself. How to meet the individual needs of these people is worth thinking about home textile brand.

And the reporter thinks: if home textile brand store, according to the preferences and price positioning of high-end consumer groups, launch a free combination of bedding packages, I believe, will bring a new round of consumption boom.