The Main Force Of Menswear Market Consumption Is Changing Quietly.

　　 Men's wear industry It is one of the earliest and mature sub sectors in China's garment industry. Compared with the brand competition, women's clothing is more competitive. Men's clothing enterprises have more stable production technology, higher market share and larger scale. In addition, with the increase of per capita disposable income, the clothing consumption expenditure of residents will increase significantly. It should be said that the men's clothing industry in China still has a very large market capacity.

Consumer preferences have always been considered as important factors influencing purchase decisions. Especially in the modern consumer centered marketing activities, if the enterprise wants to occupy more market share in the fierce market competition, we must be good at grasping the psychological needs of consumers. By analyzing the consumer's preference behavior, we can better understand the consumer psychology.

Of course, what happens is not just consumers but now. Men's wear market It is also moving along a brand new style, a brand new route that attracts young consumers enough to ignite their desire for consumption.

First, lifestyle changes. More and more young consumers are joining the consumer suits of men's suits. Some of them may never have had the urge to wear suits before. Most of them came from student groups or people working in creative fields until they became popular. But recently, their dressing concept seems to have changed, showing strong love for suits. "We can see that sales of suits are growing, as young people are becoming more and more popular with the elegance of wearing western suits." London's Harrod department store men's clothing department to buy a handbook Cari said. Experts say young men's interest in suits is mainly from the mass bombing reports of fashion trends, and the current fashion information is everywhere, affecting the minds and lives of the younger generation.

Second, brand competition Young series 。 The brand always responds most quickly to changes in consumer behavior. Gildo Zegna, chairman of ZZegna group, pointed out that the consumption of Zegna's second line brand ZZegna series launched in the spring and summer of 2004 is far beyond the expectation. "If the men's market is impossible to make profits, I will not be able to invest a lot of money in this business. Making profits or making money is the goal that every enterprise must achieve. I believe that this action will make a great profit. " The emergence of these new brands and new fashions led to a change in men's clothing market that had not changed much in the past. Zegna and other suits have begun to adapt actively to these new and fashionable male consumers.

Although there are still a lot of grey traditional style suits in the men's shop shelves, it is obvious that a new batch of new and innovative designs have begun to emerge and occupy a place in the suit market.