Six Highlights Of The Eighth Shenzhen International Brand Underwear Exhibition

The exhibition was held in Shenzhen Convention and Exhibition Center in Guangdong. The exhibition was jointly sponsored by Guangdong a href= "//www.sjfzxm.com/" target= "href=" > textile association and Shenzhen Shengshi Jiuzhou Exhibition Co. Ltd., supported by the Shenzhen underwear trade association and Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd., supported by the China Knitting Industry Association, covering an area of more than 50000 square meters, covering 1, 2 and 5 three venues. 2013 China international underwear culture week will be held at the same time, and strive to create a brand new lingerie exhibition with the most extensive coverage, the most complete industrial chain, the most complete exhibition category, and the most influential and professional brand in the Asia Pacific region. < p > > a href= "//www.sjfzxm.com/news/index_c.asp" > the eighth Shenzhen international brand underwear Exhibition "/a" (SIUF) will be held in May 10, 2013.

< p > SIUF has gone through the "insistence" and "small to big" leaping from creation to birth. The eighth Shenzhen international brand underwear exhibition will enter the extended stage from big to fine. With the theme of "extension", the eighth Shenzhen international brand underwear exhibition and the 2013 China international lingerie week will be rich and colorful, presenting many new highlights and new features.

< /p >

< p > < strong > highlight 1: exhibits category - discover blue ocean, extend industrial chain < /strong > /p >

The < p > 2013SIUF exhibition is divided into: underwear area (domestic brand area, international brand area), underwear area, surface accessories area, household clothes, swimsuit, stocking industry comprehensive display area, underwear culture creative design exhibition area, college cooperation area, media area and so on.

In 2013, the SIUF exhibits were more complete. Apart from the brand underwear area, underwear area and home clothes, matching a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a >, bottoming shirt, sling, swimsuit and socks will also be a highlight of the eighth exhibition.

In addition, more middle and high-end surface accessories, underwear accessories, advanced machinery and equipment, design institutes, institutions, software and other industries related to underwear will also let everyone see the light, trying to achieve the extension of the industrial chain upstream and downstream, guiding the industry face to face exchanges, strengthening cooperation, and jointly promoting the development of the industry.

< /p >

< p > < strong > highlights two: standards and heights -- China underwear industry annual awards ceremony < /strong > /p >

< p > China underwear industry annual award ceremony is an annual industry event held by SIUF organizing committee.

It aims to encourage brand innovation in China's underwear industry, affirm the achievements of China's underwear industry in the year, strengthen brand awareness and intellectual property protection awareness of Chinese underwear enterprises, and further promote the development of China's underwear industry.

< /p >

＜p＞　　2013SIUF中国＜a href="//www.sjfzxm.com/news/index_f.asp"＞内衣＜/a＞行业年度颁奖盛典将推出① 年度十佳品牌奖② 十大最具市场潜力奖③ INTIMA最喜爱品牌奖④ 十大金牌代理商⑤ 十大优秀终端店⑥ 中国内衣行业年度公益大奖 ⑦中国内衣行业年度创新大奖 ⑧中国内衣行业年度成就大奖⑨中国内衣行业年度营销大奖⑩中国内衣行业年度推动大奖十大奖项，其中：“中国内衣行业年度公益大奖”、“中国内衣行业年度推动大奖”、“中国内衣行业十大金牌代理商”、“中国内衣行业十大优秀终端店”是2013年度根据行业发展新开辟的奖项，届时将联合行业数十家媒体联合评出，同时将公布“入围的全国50强优秀终端店”，SIUF将继续见证中国内衣业界的光辉与荣耀，推动内衣产业的发展。

< /p >

< p > < strong > highlights three: Hot detonation -- "survival and development, change and innovation" 2013 China underwear Summit Forum < /strong > /p >

< p > 2013 is a challenging year. As the world economy continues to bottom, underwear brands are facing a bigger crisis.

Under such circumstances, how to do well in "survival and development, pformation and innovation" has become a topic of greatest concern for Chinese underwear brands.

Inventory problems, marketing problems, management problems, brand building problems, channel innovation problems, resource integration problems, R & D issues and so on are all unavoidable and urgent problems for Chinese underwear enterprises.

Under such circumstances, the organizing committee has joined hands with the elites of the industry to face the wave of management, design and new ideas. It aims to help Chinese underwear enterprises and underwear entrepreneurs to improve their living environment and enhance their management wisdom, and to communicate with the advanced management ideas and design concepts of the industry so as to maximize the integration of resources.

2013 China underwear Summit Forum will adopt the form of combination of main forum and sub forum. The main forum will mainly summarize the future development trend and reform of the industry; the forum will focus on the technical level, and will discuss the development of the underwear industry from the aspects of distributors, design, trends and e-commerce.

< /p >

< p > {page_break} < /p >

< p > < strong > highlights four: tolerance is the largest -- 2013 China international underwear culture creative design area < /strong > /p >

< p > "China international underwear culture and creative design area" has become a focus area of China international underwear culture week since its sixth exhibition. The organizing committee will increase the invitation of other brands and join more brands and agencies on the basis of the famous brand underwear brands such as Ann Li Fang, AI, Wacoal, Ordifen and so on this year.

The theme image of the cultural concept zone is like the blue and white porcelain image of "culture, which makes the underwear more wonderful" in 2011. The paper cutting image of "culture, communication and impression" in 2012 has also become a beautiful landscape in the industry.

< /p >

< p > 2013, from the original underwear culture concept exhibition area to the underwear cultural creative design area, the change shows that the organizing committee is more pragmatic. From a single organization to a well-known planning agency in the joint industry, it represents the more open and accommodating attitude of the organizing committee.

In 2013, the originality of the theme image of the cultural concept area came from the ancient Chinese ink and ink, highlighting the concept of "accommodating". An underwear and underwear itself is a "container". Two, for the SIUF platform, it needs more accommodating. Here is the trend of accommodating the surface accessories, accommodating new ideas, accommodating new ideas, accommodating the whole industry at home and abroad.

< /p >

< p > 2013SIUF advocates the design concept of "China's world", perfectly integrating international elements and Chinese elements.

Creative design is the essence of underwear. The Organizing Committee hopes to strengthen the penetration of cultural and creative design to the underwear industry, and strive to extend the latest cultural creativity and design concept to the whole process of product, service, production, production, dissemination and marketing through this area, so as to provide a wider range of design ideas and ideas for the industry.

< /p >

< p > < strong > highlights five: creativity leads the upgrading of industries: the three plates are promoted in parallel, < /strong > /p >

< p > the first China underwear creative design competition with the theme of "deconstruction, reconstruction and release", "the first snow fairy China home furnishings culture and creative design competition" and "2013SIUF China Design Institute teachers and students underwear creative exhibition" are the large-scale cultural and creative design activities launched by the Organizing Committee jointly with the Shenzhen underwear industry association to select and reserve high-quality design talents for the entire underwear industry, which is of great significance for the development of underwear industry, the exchange of talents and the upgrading of industries.

The finals of the underwear creative design competition and the home dress competition will be held in the 5 venue of the eighth Shenzhen international brand underwear exhibition. The competition will also be displayed on the underwear exhibition at the time. At the same time, the static area of "2013SIUF Chinese Design Institute teachers and students underwear creative exhibition" will show more excellent underwear design works for the industry, realize the effective docking between the college and the underwear industry service platform, and create more channels and opportunities for school enterprise cooperation.

< /p >

< p > < strong > highlight six: tailor-made personalized publishing special /strong /strong > < >

< p > special shows have always been the focus of attention of the audience and the media. The eighth Shenzhen international brand underwear exhibition hall 5 is not only a fashion underwear show for the brand, but also the best platform for publishing the trend of the industry, releasing new brands, facing professional buyers and the media.

SIUF special shows constantly absorb the performing elements of the international fashion show, invite professional models to cooperate with creative layout, combine professional lighting and lighting settings, display the brand appeal and product concept in all directions, and interpret the "a href=" //www.sjfzxm.com/news/index_h.asp "underwear brand" /a fashion charm in a new way.

< /p >

< p > with the efforts of the organizing committee, 2013SIUF will show more highlights and surprises.

With the strong support of the government, industry, enterprises and the media, we have reason to believe that the extended SIUF will play a more positive role in promoting the pformation and upgrading of the underwear industry.

< /p >