Green Boxes Focus On High-End Children'S Wear Brands And Do Not Expand Their Offline Business

< p > Wu Fangfang said that from last year to this year about 5 or 6 of enterprises expressed the desire to negotiate acquisitions, but the green box always insisted on accepting only strategic investment and not accepting the principle of acquisition.

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< p > "green box is now focused on making high-end children's clothing brand, and hopes to become the best brand of children's wear in China in the future, not just online brands."

Wu Fangfang said that although the green box launched the offline business in 2011, the green box did not expand the offline business due to the overall situation of the offline retail industry, but it will certainly be launched when the time is ripe.

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< p > it is reported that green box sales last year was 4 hundred million. Wu Fangfang said that this year the sales volume is expected to grow by 50% to 80%.

At the same time, as the green box has entered a relatively stable period from the high-speed enhancement period, the green box is no longer just concerned about the growth of sales volume, but pays more attention to brand building, and more in-depth business indicators such as customer repeat rate and conversion rate.

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< p > "due to < a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > sales have light and high season, so green box sales are generally between 30 million and 60 million.

Ms. Wu Fangfang said that the green box will expand its distribution business in the future. At present, there are more than 100 distributors in the green box, and it is still in its infancy.

Most of the former distributors are market shops, and more Tmall stores will be expanded in the future.

The green box has now been added to the Tmall supply and marketing platform.

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< p > "at present, sales of green box distribution business account for only 10% of total sales, and hope to achieve 50% in the future.

To achieve a direct balance between direct business and distribution business. "

Wu Fangfang said that many businesses are now discussing the distribution business. The green box is also planning how to better protect the interests of distributors so that both sides can achieve a win-win situation.

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< p > it is reported that there are 5 direct shops in the green box, of which 4 are in Tmall mall and 1 in Taobao fair, so the main body of green box business is concentrated in the mall.

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