What Kind Of Fashion Trend Will The World Bring To H&M?

What is the trend of the world in the next few years? In order to find out the answer to this question, we have come to a humble building in the center of Stockholm City, P.

It displays bright furniture, carpets and cloth rolls, all of which are under the control of H&M chief a target= _blank href= //www.sjfzxm.com/, designer /a Ann-Sofie Johansson.

Wrong, not control, Johansson emphasizes that everything here gives her inspiration.

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< p > it is here that, in the second week of the month, the designer who starts from the grass roots and is full of vitality will sit around the fashionable green sofa with her department heads and discuss the current fashion trend and how to integrate these elements into the a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a design.

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< p > from display clothing to design clothing: H&M chief designer Ann-Sofe Johansson started her design path from the end of the 1990s from the sales post.

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< p > "in order to get more inspiration, we often participate in fashion seminars and fabric exhibitions," she explained. "In addition, we will also analyze sales figures.

Every week, we will receive sales data from all over the world.

Interestingly, if you want to understand fashion, you have to understand the trend of society in detail.

Sometimes, I will go to the streets of Stockholm to feel the current trend. "

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< p > as the giant of the industry, H&M has 150 designers.

It is in this retailer's fashion studio that designers from Sweden, other European countries, China, Japan and the United States burst forth one after another and turn them into products.

The tailor's team can tailor its own garment samples, but every time a new clothing item is launched at the designated store, this is the real test.

If the market reacts well, it will be sold around the world.

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< p > "we will push the same series of garments to various countries", Johansson explained. "When I just entered H&M, that was not the case.

But nowadays, people share information from all over the world. They are facing the same stars and listening to the same music.

Therefore, the selling styles of countries are almost the same.

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< p > in order to know more about customers' ideas, Johansson often visits private H&M stores, chatting with young girls and listening to their voices.

"You tend to hear the harshest assessment," she said.

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< p > Johansson predicts that broad leg trousers will probably be popular next season.

Did her inspiration come from the T platform of the model? She denied it.

She said: "the trend of the trend is no longer T, but the streets and alleys!" < /p >