Martha's Sustainable Cotton Utilization Will Be Expanded To 25% And 50% Respectively.

Since last year, the utilization rate of sustainable cotton in Martha store has increased significantly. The company said that the cotton used in production is in line with the Better Cotton Initiative (BCI). The proportion of fair trade or organic and regenerated cotton is 11% of total cotton usage, much higher than that of last year's 3.8%.

By 2015 and 2020, the utilization of sustainable cotton in Martha's department store will be expanded to 25% and 50% respectively.

The company has confirmed that it has achieved 139 of the 180 A goals of sustainable development commitments, and 31 of the subsequent implementation is also approved by the sustainable development report.

Martha said that for workers who provide sustainable cotton suppliers, it will make every effort to ensure that clothing The manufacturer provides more reasonable and fair salary for them.

"We will ensure that the workers get a fair salary by giving suppliers a relatively reasonable price, and at the same time, the company will also introduce a moral model charter to ensure the company's cost benefit benefits to every worker." The company said. In addition, Martha's raw material producing countries, such as Bangladesh, India and Sri Lanka, have the right to demand a more fair transaction price under the premise of guaranteeing the cost of Martha's clothing.

Martha added that the company's commitment, which came into force in 2010, has stimulated the wage surge in many parts of the world to varying degrees. It is true that labor shortages in parts of China and India also give workers more reasons to ask for a raise. Martha CEO Marc Bolland said: "we are very proud that in the past 6 years, Martha has successfully completed the A plan in the project. Our enterprises are more "sustainable" and are more attractive to customers and employees. But we still need to constantly improve and improve our response to the challenges posed by global climate and demographic changes, buffer the pressure between growing global consumption and limited resources, and overcome a series of real and social problems caused by extreme weather, such as sharpening youth unemployment.

"As an international multi-channel retailer of sustainable development, we are more and more consistent with this word-of-mouth, but we are well aware that the road ahead is dangerous. Through the A plan, we hope that while promoting business, we will continue to take responsibility for the society and environment and strive for the development of new consensus alliances. " Martha finally added.