The Effect Of Going To Stock Shows That Garment Enterprises Are Exploring Pformation.

< p > "Semir intends to buy high-end high-end entertainment" a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > GXG, Lining Anta intends to enter the world's largest sports retailer Intersport, van guest from a single clothing business to the induction (quotes area) type electricity supplier door pition......

Recently, domestic clothing companies have repeatedly heard the sound of inventory improvement, and domestic clothing companies have also explored and pformed their own characteristics according to their own characteristics after reducing inventory pressure.

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< p > industry shows that serious cash flow, declining profits and the increasingly fierce confrontation between dealers have become the problem of occupational pervasion. The traditional business form of clothing profession is facing serious challenges, and professional reshuffle will start.

But such a period is also a serious business opportunity for the company.

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< p > < strong > the results of inventory clearance are less than /strong > /p >

< p > over the past year, microeconomic fluctuations and professional competitions have aggravated. The domestic clothing industry has been suffering from high inventory pressure. The stock crisis has spread from sportswear a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > to casual wear.

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< p > "there are two forms of traditional commercial form: one is the large supply chain represented by ZARA, Spain, which is characterized by the efficient supply chain centered on small customer orders.

Take ZARA as an example, it has established a rapid supply chain of 3-4 day production cycle, 2 day logistics cycle, and 85% sales rate; the other is the form of order meeting, which has established a wholesale way of punctuality, location, and large orders, and has provided the partners (producers and distributors) with the opportunity to earn money through this way.

Lu Mou, a partner, is consulting with the China Economic Times reporter.

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< p > Lu Mou believes that the order form has been a great success in the past ten years in the practice of large supply chain form and order form in China.

Although the form of ordering will not take the lead in the western management theory, but because it is easy to complete the scale of rapid and effective pmission of performance pressure and stimulate the initiative of dealers, the result of career selection is that most successful companies in China are choosing the form of order.

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"P >", however, the order form met the turning point in 2012 and broke out all the inventory crisis. During the 6 famous sports brands, there was a stock of 3 billion 800 million yuan, and the inventory of each company was 600 million yuan (free trial net http://www.ja8090.com).

These huge stocks not only eat the profits and cash flow of the company, but are also playing a centrifugal role in the death of the way.

Lv Moudu said.

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Under P high inventory pressure, companies are searching for the future, including factory shops, school stores, discount stores, etc.

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Lining's inventory at the end of 2011 was 1 billion 130 million yuan, and the inventory at the end of 2012 was 920 million yuan. The inventory in 2011 was 620 million yuan at the end of 2012, and increased to 690 million yuan in December 31, 2012. According to the three quarterly report of Semir 2012, Semir had 1 billion 439 million yuan in stock, and it had dropped to 1 billion 85 million yuan at the end of 2012. The amount of Metersbonwe's stock dropped from 2 billion 500 million yuan at the end of 2011 to 2012 yuan at the end of 2012.

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< p > < strong > how to encircling < /strong > /p >

Less than P, the domestic clothing companies, which have suffered from the early expansion and brought about inventory, have begun to explore pformation after the improvement of inventory conditions, mainly from the aspects of commodities and channels.

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"P", one of the top sportswear giants in China, Semir will not only buy the domestic high-end high-end casual wear GXG, but also introduce the Italy entry level luxury children's wear brand Sarabanda in September this year. In March of next year, it will also introduce the high-end men's and women's clothing brands in Europe and South Korea.

"The next step for clothing companies is the need to shift from the simple extension to the core competitiveness of progressive goods."

Zheng Hongwei, vice president and deputy director of Semir, told China's Economic Times reporter.

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< p > Lining, the leader of domestic sportswear, also indicated in December of last year that it will implement all the ways to revive the scheme, and support dealers to organize inventory, buy back, reduce debt and rationalize the sale of network, so as to support dealers to strengthen their retail ability.

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< p > "perhaps it is worth noting that the new form of clothing occupation will be driven by information skills in the future.

How to make a specific company agile and successful? The difference lies in the building of a new center: building brand or commodity channels.

The future ambition of clothing companies is to build a brand or commodity combination way with small arrangement characteristics, and build it into a central competitive power. Together with the skills and logistics of Internet channels, consumers will continue to provide the a target= "_blank" href= "//www.sjfzxm.com/", which is characterized by performance, product characteristics and quality characteristics.

Lu Mou Du said that, together, it can also carry out information innovation with the company itself.

For example, clothing companies will carry out the whole life cycle around consumers, provide customized clothing for each period, and use information skills to make information innovation.

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