Dialogue Designer Zhao Qian China Design Needs Overseas Voice

When more and more Chinese designers rush to crowned senior custom auras, the industry's doubts about China's "false high" are even more pronounced. What is real high-level customization? Behind the inspiration of Mousika and cultural accumulation, few people will pay attention to the quantitative standards of the French High Fashion Association.

　　 China has not yet seen a real "high fix".

Reporter: many people say that China's high definition is "false high". How do you see this doubt?

Zhao Qian: customization actually covers different levels and ranges. Why do we need to emphasize high definition in this era? After all, advanced customization is still serving for a very small number of people, and more customization should be for the public, and it is for everyone to participate.

Reporter: what is the real advanced customization?

Zhao Qian: so far, no brand in China is called advanced customization. Gao Ding is a legal title in France, and there are only 20 brands in the world. In China, no designer has such a title. The reason why everyone says he is high is because he yearns for it. The French High Fashion Association is planning to help at least one Chinese designer to get the title of the high name, but it is a very long and complex process, requiring time to test and the standards are very strict. For example, the designer's brand of all fashion and accessories must be designed and made for private customers. The brand has a studio in Paris, at least 15 full-time staff, and employs more than three full-time models all the year round. It also has to participate in the annual two high level fashion show held by the French High Fashion Association, not less than 35 sets of daily wear. Evening dress 。 These standards were updated in 1992, but the only thing that remained unchanged was the need to recommend and evaluate the members of the Council of the High Fashion Association and the board of directors of the "senior custom" members.

　　 Chinese customer thinking barriers are broken

Reporter: as more and more overseas designers decide to go to China for "gold rush", they find that they will encounter many obstacles in China. For example, language barriers will affect the high level of service experience. What do you think?

Zhao Qian: language barrier is not limited to communication level, because language represents a mode of thinking. China's high definition customers are becoming more and more internationalized. Internationalization is not just about hardware. It is precisely because of the arrival of these overseas designers that they can break the barriers of Chinese consumers to the high thinking mode. This is definitely a major trend.

Reporter: French designers come to China, will there be a generation gap in the design concept with Chinese consumers?

　　 Zhao Qian If customers are rich in wealth, but do not interfere with and understand culture, the generation gap must exist. There are differences between cultures, but there are also common parts. There were Chinese elements in the furniture of the Napoleon period, and in the initial design of the Old Summer Palace, there were also Italy designers involved. It was like Chinese designers who went to France to make Gao Ding, and also to inspire the local customers. The so-called generation gap is actually our inherent way of thinking.

　　 Chinese design needs overseas voice

Interviewer: what do you think is the gap between Chinese and French designers?

Zhao Qian: we have always regarded French designers as benchmarking. I think this is very strange, because designers in every country have their own characteristics. Our educational system makes the thinking mode of design talents relatively fixed, but now more and more designers have the chance to study abroad. You may not be able to speak the same language as the designer, but when you see his works, you will have the same feeling, so I think inspiration is natural.

Reporter: what will be the focus of future Sino French interdisciplinary designers' communication?

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Zhao Qian: at present, we are introducing some French designers to China to cooperate with relevant enterprises, and we will also take some Chinese designers overseas. We hope that Chinese design will have the right to speak overseas, and the right to speak can not exclude the intervention of overseas forces, because if one door is blocked, the other side will not be too smooth. In addition, a particularly important concept we are doing now is "Chinese customization". Customization is an experiential process. Advanced customization It's just a part of customization. There will be another extreme phenomenon on the Internet, which is the consumption of culture and history experience in a physical shop.

　　 Advanced customization threshold

Advanced customization is a legal title in France, and only 20 in the world.

All brands and fashion accessories must be designed and manufactured for private customers. There are workshops in Paris and at least 15 full-time staff.

Over three full-time models are employed throughout the year.

Participate in the annual two advanced fashion show held by the French High Fashion Association.

* no less than 35 sets of daily wear and evening wear per season.

• recommended and assessed by the French High Fashion Association.

Zhao Qian, the representative of France's High Fashion Association and the director of France New International Group, is responsible for the comprehensive development of France in the textile, clothing, art and other fashion areas in the Greater China, as well as the promotion, cooperation and business models of international famous designers and brands in the Chinese market. She took part in the launching of "China in Paris Chinese creativity in Paris", and promoted the brand of "exception" and "Ji Fen" into the official dress and fashion week of France, successfully leading the first Chinese brand MOUSE JI to Paris's Department of Lafayette department store. Also launched the "CCDC China Fashion Design Invitational Tournament", to this platform to international designers have Ma Ke, Xie Feng, Uma Wang, Masha Ma and so on.