Textile Industry Should Focus On Brand Building And Improve The Added Value Of Products.

< p > recently, the world's largest "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a manufacturing company -- Taiwan Baocheng group and Putian Huafeng Industry and Trade Co., Ltd. signed a cooperation agreement. Starting next month, Baocheng will purchase all the shoes and fabrics produced by Huafeng in more than 60 factories around the world. < /p >
< p > what makes Huafeng Industry and trade popular? The answer is to focus on the development of new materials, so that technology factors can be integrated into each < a target= "_blank" href= "//www.sjfzxm.com/" > cloth < /a >. < /p >
< p > in the first half of the year, the industrial output value of Fujian's above scale < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > grew by 17% compared to the same period last year. But the industry is running steadily. "The key is the lack of market demand at home and abroad, coupled with the increase of production costs, which will affect the efficiency of enterprises." Fujian textile association responsible person said. < /p >
How to break through the textile industry that has experienced pains? Many enterprises take the road to speed up the research and development of new technologies and new products, promote the upgrading of industries by innovation, enter the key areas of scarce products and industrial chain, and push the textile industry towards the high end and move towards the new type of P. < /p >
< p > "the two largest product design center in the United States and Germany, the first time with the international first-line sports brand in the design concept, style, technology, technology and other aspects of the full range of docking." Huafeng Industry and trade regional manager Chen Shuchun said. < /p >
< p > single side wet cloth, it can instantly absorb sweat and export, realize the outside wet dry; low temperature waterproof cloth, use the finishing process to replace waterproof coating, more light and comfortable; after the jacquard cloth is jacquard molding, only the toe and heel need sewing, the production efficiency is high. Nowadays, Huafeng Industrial and trade has 30 styles for every major brand every month. In the first half of this year, the company achieved output value of 2 billion yuan, an increase of 15% over the same period last year. < /p >
< p > upgrading of traditional industries depends not only on innovation but also on technological transformation and structural adjustment. < /p >
< p > Quanzhou vlsen sporting goods Co., Ltd. has an annual output of 5 million meters mercerized cotton production line expansion project, which can increase sales revenue by 300 million yuan a year. Zhong Zengyuan, the project leader, said that the imported production equipment was imported from the expanded production line, and the fabric design was controlled by computer. At the same time, the company also developed new products, and obtained 9 utility models patents, leading the domestic counterparts in technology level. < /p >
< p > caprolactam, which is the upstream product of nylon production, is a global scarce product. In Fujian Province, the product has always been a "short board". At the beginning of this year, Putian joined Yung Wing holdings to invest in the construction of 600 thousand tons of caprolactam and supporting projects in the industrial chain. On the two sides of the Minjiang port, the annual output of 1 million tons of caprolactam, the annual output of 200 thousand tons of caprolactam project jointly built by Changle Li Heng nylon and Holland DSM company, has been launched in full swing. < /p >
< p > "next step, the textile industry should focus its efforts on brand building, improve the added value of products, take the quality route, work hard in the integration of" two integration ", promote cost saving and efficiency improvement with information technology, and make efforts in marketing, and further benefit from both sides of the" smile curve ". Fujian textile association responsible person said so. < /p >