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Fashion Brands Such As H&M Go To Quality Blacklist.

2013/9/12 11:14:00 35

H&MFast Fashion BrandProblem Clothes


This is not the first time H&M has climbed the quality blacklist. Shanghai city commerce and Industry Bureau announced recently, for leisure clothing Quality sampling found that many famous brands, including H&M, failed in quality.


The survey sampled 133 casual clothes sold in 39 large shopping malls. A total of 42 batches of products failed, accounting for 31.6%. Not only H&M, FOREVER, 21, DIESEL, LACOSTE and other fashion brands and leisure brands are on the list.


The problem of slippage in these garments is mainly due to the split of the garment at the joint, the side seam and the back seam. Some clothes are too close to tailoring, while ignoring the slipping properties of fabrics. In addition to the slippage, the monitoring results showed that there were 25 batches of color fastness of the products, 4 batches of pH value exceeded the standard, and 7 batches of fiber products failed.


In July 2010, when the quality inspection department of Shanghai found that the H&M value of a knitted leisure jacket was not qualified, H&M could be regarded as a frequent visitor to the quality blacklist. In July this year, the children's clothing was blackboarded because of its unqualified color fastness.


However, fast fashion brands do not seem to care much about the reputation of product quality. H&M and similar brands have hardly ever explained or changed themselves. Experts pointed out that in the increasingly fierce competition in the field of clothing, the fast fashion seller market situation may soon be rewritten, if we still ignore the quality problem, we will lose the trust of consumers.


In addition, Anhui industrial and commercial bureau has 40 batches in the two quarter. shoes In the detection of commodities, 26 batches failed, accounting for 65%. Among them, Daphne, NIKE, red ants and other famous brands entered the black list.


It is reported that the main problems of the above substandard products are peel strength, folding resistance and appearance. The business sector reminds consumers that it is better. Leatherwear All should have the characteristics of clear pattern, loose surface and soft texture.

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