Fan: "Learning Cats" And "Leading Wolves"

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< p > all customers again low-key revision.

The revised front page is composed of three parts: the left side is the product classification box, the middle is the advertising big picture switch box, and the right side is the product recommendation bit.

Because the layout of this home page is very similar to that of Tmall for a long time, many consumers say that customers should be changed to Tmall.

For the industry, the change of "everyone learning cats" means the determination of all customers to move towards platform.

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< p > "we are going to bring the wolf into the room". This is a description of the third party brand in May at the end of May.

Because of the word "wolf", it is still unknown whether such a decision will hurt everyone's own brand.

Xu Xiaohui, vice president of van guest, told the business school that the mode of walking on two legs by all customers "own brand + retail channel" has been established, but it has become more and more clear recently.

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< p > "learning cats" while "wolf".

In the first half of the year, the old industry is obvious to all in the industry. His main activities are the Yangtze River Delta and the Pearl River Delta.

These local traditions are a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > manufacturing industry is well-developed, many "small and beautiful" clothing "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" less than "hat" company was born here.

"The experience from 2011 to 2012 shows that customers are closed systems in the past, and customers can not do all kinds of products.

So in 2013, cooperation and openness are the primary strategies of all customers.

Chen said, "all customers have confidence in their brands and are not afraid of competition. If they do not have the ability to do so, they will be killed by PK today. They will be crushed to death in the market."

Nowadays, many competitive brands that have ever been similar to fans are pformed into cooperative brands.

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< p > < strong > cut off the category which is not good at < /strong > /p >

< p > at the same time of opening up the third party platform, the sales category of all customers has not decreased but increased, while the category of private brand has been reduced a lot, such as skin care products.

This seems to show that customers are becoming more clear about their strengths.

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< p > the business school found that the clearance activities of all customers actually ran through the whole year of 2012, but reached a peak at the end of the year.

A year long sales promotion has basically solved the long-standing inventory problem of customers, and has recovered more than ten billion yuan of funds.

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< p > inventory problem is the malady accumulated during the Great Leap Forward period.

Before 2012, everyone was ambitious, and clothes alone could no longer satisfy their ideas of expansion.

All customers slowly add self-contained department stores and household items, and rice cookers, water cups, kitchen knives and mops appear on the website.

This is, of course, a lost expression, so that once said "ten million in 2011, 2012 to 30 billion, 5 years to 150 billion," the age of bold words, later would also ridicule "sell mops" this matter, to show the irrational stage.

Because of the expansion of commodities, customers are faced with the management crisis of supply chain repeatedly.

Many items are cancelled after the inventory is cleared.

Nowadays, customers will not be convenient to self run category to open to the third party brand, enrich the category and reduce their burden.

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< p > < strong > inclusive brand name < /strong > /p >

< p > once decided to make a platform, especially for clothing department store platform, it is very difficult to form a very clear differentiation. Just like the new front page of everyone, it looks similar to Tmall. In fact, the pages of the heaven cat, Jingdong and Dangdang are similar.

Including promotions, customers have only promoted their own needs in marketing, and now they have to follow other platforms.

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< p > at present, 30% of sales of all customers come from third party brands.

Although all customers are not good at opening up the category, there are still threshold requirements for the brands to be stationed: one is the large brand with historical accumulation, and the other two is the small brand with advantages in design and quality.

It is reported that the third party brand commissions on all customers are 5% of sales.

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< p > in addition to platform construction, all customers also draw on the time limit sale mode, especially the famous traditional line brands such as Lining. With the help of all customers, the sale is good.

While making up for the fact that they are not good at category, customers do not exclude similar products.

"If there is no competition, it is not wolves, but sheep.

Shirts like the excellent shark brand are also very cheap, which are consistent with our positioning. "

Xu Xiaohui said.

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