"Double Two" Large-Scale Network Flagship Store Was Malicious Orders

< p > close to the new online shopping craze of "double 12", the brand that has just benefited from "double 11" is being besieged by Taobao small sellers.

Part of the online flagship store such as a href= "//www.sjfzxm.com/news/index_h.asp", "UNIQLO" /a "and" Korean clothing house "was flashed back and forth.

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< p > Event: < /p >

< p > the seller's loss is $1 million < /p >.

< p > Beijing Business Daily reporter learned that last Thursday, thousands of Taobao sellers concentrated in Tencent QT speech room "crusade" Alibaba to rectify the seller and goods shelves.

They also expressed their dissatisfaction by attacking the big brands. The attacked sellers included famous brands such as Han Du Yi house, UNIQLO, < a href= "//www.sjfzxm.com/news/index_h.asp", Shangpin home distribution "/a" and many other Tmall mall.

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< p > Han people's clothing department chief of public relations told the Beijing Business Daily reporter, at 9:30 p.m. that night, the brand received the news that Taobao's small sellers would attack the brand maliciously. By the time of 1 o'clock the next day, nearly 5000 small sellers had carried out siege against the brand, including malicious spot shop direct train (through train for Taobao, Tmall's advertising situation for the brand); after the merchandise was returned, the goods were returned to the system to display emergency stock; telephone harassment, abuse of customer service personnel, etc.

According to preliminary estimates, the loss of Han Du Yi house has accumulated about 1 million yuan in two days.

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< p > the Beijing Commercial Daily reporter found in the Tencent's QT voice room which was concentrated by small sellers. There are many fierce words, ready to fight with Taobao and Tmall.

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< p > a person in charge of an electric business brand said that the small sellers who had been hurt had chosen this kind of attack to put pressure on Taobao and could not solve the problem in essence.

And it is easy to see from words and vent ways that some people are expected to vent their anger on this, which will lead to uncontrollable development of the whole incident.

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< p > cause: rectification of false pactions, small shops are shut down < /p >.

< p > the cause of the incident is that Taobao and Tmall began to crack down on the sale of fraudulent and fraudulent sales practices, and strictly investigated the "a href=" //www.sjfzxm.com/news/index_q.asp "false paction" /a.

The way to deal with them is to shut down many shops without knowing them, or to take off shelves, many of which are crowns.

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< p > a lot of Taobao sellers are not to be outdone. They begin to concentrate on firepower against big sellers and issue "eight armistice agreements".

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< p > for this reason, Ma Yun made a public statement on his "contacts". "Hyping credit, fake goods and infringement of intellectual property rights is our bottom line. It is useless for anyone to make trouble.

The determination and action against this kind of dishonest behavior will not be half done. "

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< p > contrary to Ma Yun's tough attitude, Taobao's official micro-blog voice appears to be a lot softer. It says it can extend the appeal period for small sellers until January 20th next year, during which time the deleted baby will be restored.

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< p > for this, the Internet insiders say Taobao has been very firm in its efforts to crack down on its performance. However, it chose to focus on online shopping during the high tide this year.

For those Taobao merchants who want to earn money through the year, this crackdown seems to be somewhat chilling.

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< p > results: appealed to be sensible to "double 12" to make up for the loss < /p >.

< p > it is understood that the above clothing brands have basically returned to normal operation. The Beijing Commercial Daily reporter entered the Tmall flagship store of UNIQLO and Han dresses, and the brands began to play "double 12" promotional information and main push clothing.

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< p > UNIQLO told the Beijing Commercial Daily reporter that the incident is actually a contradiction between Tmall and small and medium-sized sellers. As one of Tmall's largest partners, "it is not easy to comment."

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< p > > a href= "//www.sjfzxm.com/news/index_h.asp" > Korean clothing house < /a > public relations spokesman said: "although now is Taobao, Tmall mall sales of the top brands, but we are also from small sellers to do.

In the face of the behavior of small sellers, how much can be understood, but we hope that we can return to rational solutions to problems and not rush to attack other brands.

Although the operation has basically resumed, the follow-up problems such as returns and logistics are still being solved.

The company is now actively engaged in the "double 12" activities, hoping to make up for the losses resulting from these two days.

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< p >, meanwhile, Taobao small sellers are still crying for mercy. Taobao brand HAO tea operation director Xu Jia Qiang said, now Taobao's small seller's living space is narrower, high-quality traffic is imported into Tmall by various forms, small sellers have to use brush to get traffic, and behind the false trading is not all the reason of small sellers themselves.

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