The Outlook For The US Apparel Industry Is Uncertain. The Turning Point Of Growth Is Unclear.

< p > recently, the United Nations Industrial Development Organization (UNIDO) revealed that in the third quarter of this year, the output of clothing in the United States increased by 3.9%, the first time that it has been growing for many years.

What can this breakthrough tell us? Has the productivity of the American garment industry improved? Has the continued downturn in the economy recovered? < /p >

< p > < strong > conjecture 1: making the trend of returning to be big? < /strong > < /p >

< p > it has been reported that in the United States, more and more clothing manufacturers, government officials and important leaders of garment industry are making efforts to increase the production of products in the US.

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< p > in fact, WAL-MART has made a commitment to purchase 50 billion US dollars manufactured products from the United States in the next 10 years.

Last month, a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107108" > WAL-MART < /a > announced plans to purchase footwear products from a new US local manufacturer to fulfill its promise.

Another producer of boots, the Merchant International House, said that in September this year, they had moved the production line from China to the United States to cope with the increasing demand for local purchases by domestic retail customers.

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In the third quarter of this year, the output of garment manufacturing in developed countries increased by 0.4%, the first increase since 2010. P

In the last quarter, the figure was -7.4%.

Among them, Australia increased by 1.8%, while Brazil, India and Mexico only increased by 0.4%, 1.2% and 1% respectively.

These traditional garment processing areas are facing high investment, low demand and reduced investment capital in developed countries, resulting in slow growth in the quarter.

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From P's perspective, in Europe, Denmark's manufacturing industry increased by 9.4%, Germany's growth by 3.2%, and Ireland's largest growth rate to 11.5%.

Nevertheless, the United Nations Industrial Development organization still defines the manufacturing of euro zone countries as "very fragile" because France and Italy still have a significant decline.

European countries outside the euro zone have shown mixed growth. Norway has increased by 3.9%, Switzerland has increased by 9.4%, while Russian Federation countries have fallen by 7%.

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< p > the United Nations Industrial Development Organization points out that the growth rate of China's manufacturing industry is still extraordinarily high in the current quarter, reaching 9.3%.

According to the purchasing managers' index (PMI), the level of China's manufacturing industry has been improving since March this year, which still attracts retailers from many developed countries to realize garment processing and manufacturing.

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< p > < strong > conjecture two: the recovery of the downturn economy? < /strong > < /p >

< p > the United Nations Industrial Development Organization points out that due to the development of manufacturing industry, the employment rate in the United States has also improved recently, and the rise of employment rate has led to the rise of household income, thereby increasing the purchasing power of consumer goods and forming a healthy chain reaction.

This may imply that the pace of economic recovery is moving forward. But according to the statistics of sales in November, it is still a long time to get out of the a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107107" > economic haze > /a.

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< p > retail measurement research company says that from November to the end of the year, Christmas is the most popular season in a year, but retailers still dare not take it lightly in this year's peak selling season.

Because consumer confidence has increased in the spring and summer this year, consumer confidence has dropped again since the autumn. This has caused many retailers to worry about Thanksgiving sales.

In fact, the same store sales in November were lower than expected, with an expected growth of 2.9%, but only 1.9% in real terms.

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Ken Perkins Perkins, general manager of retail measurement research company, said: "although retailers have already taken a dose of medicine to increase sales, such as big discounts, early business hours, e-commerce and free shipping, the result is not satisfactory." Ken Perkins "

The "black Friday" failed to facilitate large-scale pactions, and failed to effectively boost sales and sales.

Of course, the sales season is not over yet, and retailers are likely to offer a lower discount before Christmas to increase passenger traffic and increase sales.

We can only wait and see for the results. "

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At the same time, Michael Niemela Michael Niemira, vice president of the International Shopping Center Association (ICSC), said: "for retailers, November is the best time to sprint performance and best reflect the competitiveness of businesses." (P)

The number of shoppers coming shopping during Thanksgiving this year has increased, but the cost has decreased.

The poor performance of clothing sales shows that people are still cautious and rational about consumption.

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< p > the association predicts that sales in December will grow by 3% to 4% over the same period.

"We expect the sales momentum to improve in December. According to the survey, consumers completed the shopping plan 1/3 in November, and they will do a lot of shopping before Christmas."

Michael Niemela added.

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< p > finally, if a href= "//www.sjfzxm.com/news/list.aspx? ClassID=101112107105" > Christmas "/a" can be reversed for sales in 2013, it depends on people's consumer confidence.

Ken Perkins pointed out that the improvement of real estate and stock market can increase consumer confidence.

In a sense, the rich class has the confidence of the whole market. When they increase their consumption, other consumers will also be optimistic about the economic situation.

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